 | Managing a Consumer Lending Business by David Lawrence
Buy new: $48.75 / Used from: $42.00 An introductory book for those joining retail lending business. Very well structure and comprehensive content.
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 | RISK MANAGEMENT in Consumer Financial Institutions: Modern Tools & Guidelines for all Business Units, Including Country Managers and CEO´s by Jesus Cornejo
Buy new: $29.25 / Used from: $24.99 A nice introduction book for high level managements in credit or lending financial instituitions. Not too technical with some insights high level. Refer to Credit Scoring & Its Application by Lyn C. Thomas as a compliment reading to understand credit risk.
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 | Credit Scoring & Its Applications (Monographs on Mathematical Modeling and Computation) by Thomas
Buy new: $90.50 / Used from: $81.99 My first reading about credit scoring. It is a wonderful guide but with some technical explanation.
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 | Family Wealth--Keeping It in the Family: How Family Members and Their Advisers Preserve Human, Intellectual, and Financial Assets for Generations by James E. Hughes Jr.
Buy new: $26.37 / Used from: $16.55 For advanced wealth management to preserve for generations
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 | Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring (Wiley and SAS Business Series) by Naeem Siddiqi
Buy new: $32.97 / Used from: $26.45 |
 | Mortgage Banking
Buy new: $69.95 |
 | The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results by Evelyn Ehrlich; Duke Fanelli
Buy new: $29.16 / Used from: $13.80 |
 | The Loan Officer's Practical Guide to Residential Finance - SAFE Act Version by Thomas A. Morgan
Buy new: $69.95 / Used from: $64.91 Good for the front line loan officer, either sales or credit analyst.
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 | Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy by Stan Rapp
Buy used from: $0.01 Direct marketing skill is key to all consumer bank marketer.
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 | Banker To The Poor: Micro-Lending and the Battle Against World Poverty by Muhammad Yunus
Buy new: $10.55 / Used from: $2.22 Though it looks irrelevant to business, it happend in the third world, an explored area for many of us.
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 | The New Marketing Paradigm: Integrated Marketing Communications by Don E Schultz
Buy used from: $0.01 Find the integrated way to target the prospect and deliver the 360 degrees communication.
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 | Successful Direct Marketing Methods, Seventh Edition by Bob Stone
Buy used from: $2.43 A good guide for retail marketers to plan the direct marketing campaigns.
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 | An Introduction to Credit Risk Modeling (Chapman & Hall/Crc Financial Mathematics Series) by Christian Bluhm
Buy new: $71.16 / Used from: $94.66 A technical & statistical book for credit modeling. Suggest only for those who have math or credit background. For marketers, suggest read "Managing a Consumer Lending Business" by Lawrence.
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 | Mortgage Encyclopedia: An Authoritative Guide to Mortgage Programs, Practices, Prices and Pitfalls by Jack Guttentag
Buy new: $14.93 / Used from: $0.36 |
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