Product Description

This completely updated edition of an industry classic shows a new generation of editors and designers how to make their publications sing! Readers will find a treasury of practical tips for helping story and design reinforce each other and create powerful pages that are irresistible to readers. Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!

Product Details

• Amazon Sales Rank: #316231 in Books
• Published on: 2003-09-01
• Released on: 2003-09-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

About the Author
Jan V. White is an award-winning graphic designer and communication design consultant with over 50 years of experience. The author of 12 books on visual techniques in publishing, he lives in Westport, CT.

Customer Reviews

The Reader-Friendly Revolution Continues
No one has done more to rationalize the design process than Jan V. White. For over twenty-five years, previous editions of Editing by Design has mentored a generation of designers, editors, advertising managers, and business owners in the ways of rational, results-oriented, reader-friendly design.

As an enthusiastic reader from the early days, I was initially somewhat apprehensive when Jan White first announced a new edition of his classic book.

But, I needn't have worried. Everything that was great about the earlier versions is still there, but so much more has been added. New examples, new illustrations, and new ideas about designing attractive, easy-to-read publications.

Jan's distinctive writing style is complemented by literally hundreds of illustrations which bring his words to life in a clear and unambiguous way.

If you're responsible for creating print materials that succeed, Editing by Design belongs belongs next to your bed and next to your computer.

Teach a man how to fish, and . . .
When I happened upon this book in my favorite local bookstore (sorry, amazon!), it was a revelation! It laid out, page after page after page, the rationale for design and layout, with accompanying illustrations of the principles discussed. What was so welcome in this book was the clear, succinct, take-nothing-for-granted approach. Everything is explained and illustrated. As an introduction to page and publication desgin and layout, it is a marvel. Knowing the author's background and "credentials" added extra assurance to my reading.

Some of the observations in this book may be limited to print media. Web designers, for example, will want to consider additional sources (such as "Don't Make Me Think"). However, what both print and web design have in common is found here: the rhyme and reason for headlines, how we "scan," how we read things in our Western culture (left-to-right, top-to-bottom), appropriate juxtapositon of explanatory text with pictures/graphics, and more.

I can see why this book has been a standard reference in its field for years.

A definite must-have!
This book should be on the must-read list of every designer, editor and art director. It presents all the do's and don'ts of page layout in a clear and easy to grasp way with wonderful illustrations of all the topics discussed. If I may suggest something to the publisher - please translate it to other languages so even more people can enjoy this book.
Don't hesitate for a second - if you want to know how to win satisfied readers just buy this book!