Product Description

This book began as a list designer Stefan Sagmeister made in his diary under the title Things I have learned in my life so far, which includes statements such as "Worrying solves nothing" and "Trying to look good limits my life." The list reveals something that is profoundly true: Although human beings have been pursuing happiness for countless generations, it is not so easily achieved. And we need constant reminders to keep us on the right path.

With the support of his clients, Sagmeister transformed these sentences into typographic works, from billboards in France to sign-toting inflatable monkeys on the streets of Scotland. Accompanied by essays from design historian Steven Heller, Guggenheim chief curator Nancy Spector, and UK psychologist Daniel Nettle, as well as Sagmeister's own words, the series is revealed as a complex blend of personal revelation, art, and design--an eclectic mix of visual audacity and sound advice.

This book consists of 15 unbound signatures in a laser-cut slipcase. Shuffling the sequence of the signatures will produce 15 different covers.

Product Details

• Amazon Sales Rank: #17662 in Books
• Published on: 2008-02-01
• Number of items: 15
• Binding: Paperback
• 248 pages

Amazon.com Review
Amazon Best of the Month, March 2008: Many consider Stefan Sagmeister to be our most important living designer, but he reaches beyond design circles in sharing 20 Things I have learned in my life so far, including the fact that "keeping a diary supports personal development." Proving his point, this book grew from a list in his diary during a year-long commercial hiatus. He returned to paid work with greater freedom from clients and himself, and created a series of projects spelling out personal truths--"worrying solves nothing," "trying to look good limits my life," and other simple, meaningful statements. Most are public and interactive (words spelled out on the backs of swimmers in the Hudson River, or displayed by enormous blow-up monkeys lounging around Scotland, or flaming in Singaporean bamboo scaffolding), while others are more private experiments with intriguing materials (sausages, cacti, sperm). All are presented--along with personal anecdotes supporting his assertions and notes on the practicalities of creating each project--in an alluringly interactive format: a "box" of 15 booklets with unique covers that can be switched to transform the look of the case from creepy to lovely. --Mari Malcolm

From Publishers Weekly
In 2000, Austrian born, New York-based graphic designer Sagmeister created this book's eponymous list in his diary, including twenty statements such as: "Trying to Look Good Limits My Life," "Assuming is Stifling" and "Worry Solves Nothing." These "maxims," which Sagmeister admits verge on the "banal" but which are also devoid of cynicism, were transformed into art projects: "Assuming is Stifling" graced the cover of a Japanese annual report; "Everybody Always Thinks They are Right" was represented by six 33-foot white inflatable monkeys, each one displaying a different word. This "design book for non-designers" is itself an experiment in form, comprised of 15 booklets in a box whose cover is a cut out of Sagmeister's face; when inserted, each completes the portrait in a different way. One of the booklets includes essays on Sagmeister's oeuvre, the most interesting by critic Heller, who states: "This is truly the nexus of art and design in the service of expression." This book is bound to be of interest to followers of Sagmeister's work, as well as to the general reader in search of an invigorating approach to graphic design and, one might argue, autobiography.
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Customer Reviews

things I have learned from this book
"trying to look good limits my life" and "everything I do always comes back to me" are two of my favorites.
I have always admired Stefan Sagmeister's ability to bring together a sincerity of purpose with a lot of (obvious) fun in the realization of his projects. I myself had a lot of fun reading and looking at this "book", after having seen the same titled show in New York City, detecting details that escaped me at the very crowded gallery, chuckling at the whimsy and imagination that went into it.
As in "Made You Look", Stefan wraps his pieces with delightful and sometimes very personal stories and anecdotes, which definitely adds to the overall impression that this is not just another design book, it's a great way to meet an artist/designer who has something to say, and who does it well.
I bought five copies at the show, they make great gifts. Maybe I should have waited for the amazon discount, though. Highly recommended.

Disappointed with Things I Have Learned
I was excited about this publication by one of the century's foremost design icons. Imagine my surprise when I opened the long-awaited package to discover that it is not a book at all! Just a short series of paper promotion-style vanity pieces containing entertaining truisms, but little substance. As a design student, I feel this is nothing but a waste of my hard-earned money. I expected a great deal more from Sagmeister. I will definitely be returning this "book." It is nothing more than a coffee table gimmick and a commercial sell-out.

What can I say...
This book just blew me away. The images are powerful, the sentences are inspiring, the formats are innovative and best of all, I had such fun changing the booklets inside to see new covers thru the laser-cut-out case. This is a true magical book.