Product Description

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

Product Details

• Amazon Sales Rank: #297215 in Books
• Published on: 2008-01-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 96 pages

About the Author
Michael Kroeger is a professional graphic designer and an assistant professor at the College of Mount St. Joseph in Cincinnati, Ohio.

Customer Reviews

Excellent.
A wonderful paperback essential for any Paul Rand student. And by student, I mean one who appreciates, admires, and learns from one of the greatest designers of the 20th century. This book begins where other Rand books leave off by giving us a personal, endearing (and sometimes cantankerous) perspective of Mr. Rand. Short but, oh so sweet - highly recommended!

Bibliography
All bibliography notations are from my personal collection of books. Mr. Rand did not collaborate on the book list. Michael Kroeger, MFA

Begin Here
Paul Rand: Conversations with Students is a first-rate entry point to the study of this essential figure in twentieth-century graphic design and education. Michael Kroeger provides readers with an experience in the no-nonsense manner that was inherent to Rand's personality. This simple volume reveals the challenges Rand brought to design problems, the profession, and to design programs and students. The book's significance is multilayered. Readers certainly will benefit directly from the text. Readers will gain even deeper design insight by taking on Rand's challenges to read carefully, think clearly, and to look and see critically. Do this through closer examination of the book's design, and its visual examples, follow-up on the many noted figures referenced, and seek out the bibliography entries. In addition, the author and contributors are leaders in graphic design and education, and offer much for further study. I recommend Paul Rand: Conversations with Students for graphic design professionals and students, or anyone interested in visual arts.