Product Description

Available now in a paperback edition, It Is Beautiful...Then Gone presents the celebrated graphic design work of Martin Venezky. This unconventional monograph includes both influential commercial work for the Sundance Film Festival, Reebok, and Speak and Open magazines among others. It also features new graphic work created for the book by this champion of the handmade and the unexpected.

Product Details

• Amazon Sales Rank: #324734 in Books
• Published on: 2007-08-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

From Publishers Weekly
This volume's introductory essay, written as Venezky methodically packs his collection of found objects for a move from his longtime San Francisco home, posits an existential question: "If the page is a frozen moment, then what came before and what will happen once the page is turned?" As much a collection of meditations on the author's process as it is a document of his work, this book works toward an answer by illuminating the principles that guide this accomplished designer, whose work has appeared in the SFMoMA publication Open and the literary journal Speak. Venezky's work yields little to cursory viewing, at first seeming to resemble the computer-enabled (and largely illegible) layering of the early 1990s. This resemblance is but a matter of context. Far from being beholden to or reliant upon digital tools, Venezky's relationship with technology is complicated by his preoccupation with process. Collaborator and design critic Karen Levine points out that "Venezky takes an almost Luddite view of his mechanical palette, nearly always preferring the ninety-nine-cent drugstore gadget to the state of the art." And a deeper look at the volume's many color illustrations reveals a nuanced and highly manual method. If Venezky's process is immersion, so too is his relationship with the objects he culls for his collages and assemblages. They completely envelop his personal surroundings, as illustrated in a meticulously annotated gatefold depicting his collection. And if the rhetorical question posited in the introduction receives no definitive answer in these pages, readers will nonetheless relish the opportunity to view Venezky's work for what it is: a deeply invested series of design explorations into the living process that surrounds the "frozen monument" of every page.
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Review
"...a fresh take on a designer's work and mindset...look into his thought process in design and in life." -- Step Inside Design, June 2005

...engaging monograph, loaded with dazzling examples of Venezky's intricate-and sometimes overwhelming-hand-cut collages of type and image..." -- CMYK, April 2005

Review
'With essays, notebook entries, photographs, and Venezky's enormous collection of ephemera, it is a fresh take on a designer's work and mindset. It is not just a history of his work, but a look into his thought process in design and in life.'Step Inside Design

Customer Reviews

Provides his commercial design work plus new graphics created just for this book: some 700 images in all
Martin Venezky's It Is Beautiful Then Gone (1568984561, $40.00) provides an unusual artistic approach: Venezky hones 'Slow Design', using raw materials and old design tools of collage and cut-and-paste to create an artwork which will intentionally age and decay over time. By this process, Martin Venezky maintains, the art evolves and changes and the artist develops a closer connection with the tool over the machine. It Is Beautiful...then Gone provides his commercial design work plus new graphics created just for this book: some 700 images in all.

Brillian
Martin is brilliant, this book is beautifully designed and his work is amazing. Definately a very inspirational book for all graphic designers out there, especially for those experiemental typographers.

Amazing
Typographic inspiration at its best. Effortlessly combines interviews and stories with images of Venezky's work...every graphic designer should own this book.