Product Description

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what readers look for and respond to. Using more than 2,000 images from the 18th century up to the present day, this book can be used as a first exposure primer for students and as a reader for professionals.





• From the author of How to Spec Type (0-78815-978-x), which has sold more than 34,000 copies, and The Elements of Graphic Design (1-58115-250-7)

• Advertising in Communication Arts

Product Details

• Amazon Sales Rank: #136278 in Books
• Published on: 2004-09-01
• Released on: 2004-09-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

About the Author
Alex W. White has taught design at the Hartford Art School of the University of Hartford for 15 years. He lives in New York City.

Customer Reviews

I'm returning for different book on type
This book seems to give a good history of type, but was hard to read for me. Pages were very busy with lots of sidebars, making it difficult to read, and many good layout examples were small and in black and white. I'm returning this book. If you want one good, easy to read book on type, get Ellen Lupton's "Thinking with Type." Less information, but much easier on the eyes to read, concise and clear.

Great read on type
This is one of those books that every designer should have read and probably own. It contains a lot of useful information including history, theory, application, a lot of examples, and a fair share of philosophical food for thought.

I would recommend it as a great addition to any design library, and for students as a follow up to a basic book on type.

Wonderful Book on Type
Hands down, without a doubt, this is the BEST book on typography that I have ever read.

From the history of type to page layout, this book is a thorough reference in a little more than 200 pages.

Pictures accommodate every page, yet there is a TON of substance to read if you're interested.

I would recommend this book to anybody interested in graphic design and page layout (this applies to web design as well).

Great book!