Product Description

crEATe. investigates new visual developments and innovative trends within food, design, hospitality
and packaging design.

Food is not just a hot topic in design and cutting edge creativity today, but also
an enormous industry with changing standards and perceptions. crEATe. investigates
recent trends and visual developments within food, design, hospitality and
packaging design. This sourcebook documents and illustrates manifold examples
and concepts that are the driving forces in contemporary food, both influencing
and inspiring today s visionary chefs, designers, and consumers.
Six extensive chapters shed new light on the central topics and various approaches
relevant in contemporary food with incisive texts including profile features of
visionary creatives accompanied by visuals. It starts by examining the treacherous
landscape of food politics with environmental and production concerns in
Food Activists . The return of Wholehearted home-style cooking is addressed
as well as the sophisticated choices of nutritional Smart Food . Packaging confronts
new challenges in delivering high impact aesthetic and brand experiences
while being cost effective and sustainable.
The concepts and interior design approaches of Food Spaces are also evolving
into luxurious canteens, cooking laboratories and store designs. The various
attitudes of how people are embracing food are defined in Typologies . Finally,
crEATe. further explores Future Solutions by illuminating emerging trends that
will follow, illustrating how food will look as well as how we will respond to it emotionally
and aesthetically.
Based upon research by trend analysts Chris Sanderson and Martin Raymond from
the London firm The Future Laboratory, the multifaceted examples in this informative
volume are diverse. Portrayed in striking ways, they range from product design,
industrial design and the interiors of restaurants and hotels to branding and
consumerism. crEATe. surely indicates how food is gaining new meaning in our
lifestyle as well as in top-notch contemporary design.

Product Details

• Amazon Sales Rank: #360541 in Books
• Published on: 2009-01-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 240 pages

Customer Reviews

I really enjoyed this book
I really enjoyed this book. It was a spontaneous buy at first, but after going through its content there's a real history and overview on food packaging, branding and design that made me think twice about the kinds of things I buy at the local supermarket.

Gestalten and London-based think group The Future Laboratory (who conducted the research in the book) do a great job at providing, no pun intended, good food for thought. Why do some foods taste better than others -- is it just because the packaging is modern? There's also some pretty good case studies on people and their kitchen habits (and pantry) and I find particularly fascinating.

CrEate is un-CREATive
This is one of the worst purchases of the year. I have over 30,000 food and cookbooks that have been collected for our corporate library and this adds nothing to the collective creative body of works. It is loaded with green propaganda as only a British author could come up with. It is boring, boring, boring!

nice cover!
I'd buy this book just for the image on the front cover! Great model!