Product Description

"Printwork" showcases the intimate relationship between prints and publications or promotions design. Graphic designers are continually challenged to find new ways to lend impact and interest to their work. The special printing methods collected in "Print Work" are employed to great effect in book and product design in innovative and exciting ways. Colors, gloss, and texture all add visual and tactile appeal to products, packaging and print designs. "Look and feel" has never been more important to the success of a product or campaign. "Print Work" encourages designers to experiment with unusual printing methods and techniques and challenges them to think beyond the computer screen and into the dimension of the realm of the senses. Presenting actual techniques featured in the book inviting readers to touch each page, allowing them access to the haptic quality of the finished products.

Product Details

• Amazon Sales Rank: #298485 in Books
• Published on: 2008-07-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Customer Reviews

great book. must have for your collection.
i pre-ordered this book in hopes that this book would live up to the other books by victionary and it definitely has. from the design of the covers to the collection of packaging, type, collateral, etc designs is carefully chosen and uniquely displayed on each page/spread. and having the piece info along the bottom (ie. specs, clients, year, type of paper and printing, etc) is really useful and interesting. i have absolutely no regrets and can see myself reading/looking through this book many, many times. you definitely want this book for your collection if you're a graphic designer. great book for inspiration.