Product Details
The The Mobile Revolution: The Making of Mobile Services Worldwide

The The Mobile Revolution: The Making of Mobile Services Worldwide
By Dan Steinbock

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Product Description

The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.

Product Details

  • Amazon Sales Rank: #336528 in Books
  • Published on: 2007-01-28
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 304 pages

Editorial Reviews

Review
"[Steinbock]'s got the inside scoop on what works -- and what doesn't -- in the mobile revolution.... Steinbock has produced a valuable guide." -- Kirkus Reviews

“Steinbock has interviewed approximately 80 senior execs at companies like Motorola – he’s got the inside scoop on what works – and what doesn’t – in the mobile revolution…. Steinbok has produced a valuable guide.” -- Kirkus Reviews

Review

“Steinbock has interviewed approximately 80 senior execs at companies like Motorola – he’s got the inside scoop on what works – and what doesn’t – in the mobile revolution…. Steinbok has produced a valuable guide.” -- Kirkus Reviews

About the Author

Dr. Dan Steinbock
is Affiliate Researcher at Columbia Graduate School of Business and Visiting Professor at the Helsinki School of Economics. He is a Fulbright scholar and currently the Director of the NYC office of Finland's Academy of Sciences, and he has consulted for major international organizations. He is the author of several books including The Nokia Revolution and Wireless Horizon.

Customer Reviews

Good value for money!3
This book provides a comprehensive review of mobile revolution up to the year 2005. The topics that are covered include market transformation (globalization, innovation, service pioneers), mobile consumer service (service innovation, content services, mobile media and entertainment) and mobile business services (mobile marketing and consumer behaviour, strategy and mobility). There are also extensive interviews cases with some 80 leading executives, which I do not find very useful.