Product Description

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Product Details

• Amazon Sales Rank: #55851 in Books
• Published on: 2008-01-04
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 848 pages

Customer Reviews

Helpful text
This textbook offers great case studies, lots of "real world" business advice and it doesn't read as hard as some other texts.

textbook received
Before I purchased this textbook, I did some research on it. i needed the U.S. edition and everywhere i went online, all they offered was the international edition. I needed this textbook for my small business class. I ordered the textbook of course through amazon.com and received in the time it was said. I am truly happy about ordering through amazon.com and i did save over 80 bux. If I truly need to buy another textbook, I will definitely consider purchasing through amazon.com. I just want to mention that it was my first time ordering from amazon.com and it very trustworthy.

Good experience.
The price is fair. The condition of the book is new as it indicated. Shipping took longer, but it was within the instruction date. I am pleased.