Product Description

Practical tools and expert advice for professional event planners

Before planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new technologies. Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.

Product Details

• Amazon Sales Rank: #149936 in Books
• Published on: 2002-09-16
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 320 pages

Features

• ISBN13: 9780470831885
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
"This book has it all! It's the key that unlocks the mystery behind event planning." -- Leslie McNabb, Senior Manager, Event Planning, Scotia Capital (Back of Book Endorsement)

"Written for anyone who has to prepare dynamite meetings and special events...a must-have desktop reference." -- Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals (IAAP)(Back of Book Endorsement)

A thorough, well designed, and easy to read book ... a valuable resource for anyone who works in special events. -- Charity Village Newsweek, September 16, 2002

Allen’s latest offering zeros in on issues involved executing special events. Check out the useful and educational sample proposals. -- Meetings and Incentive Travel Magazine, October 2002, Janet White Bardwell, Associate Editor

Chapters on contracts, negotiations and fees are impressive. The all-business companion to Allen's "Event Planning The Ultimate Guide." -- Meeting News

It's the how-to that's a must-do for the meetings, incentive, and event planning industry! -- Peggy Whitman, President, Society of Incentive & Travel Executives SITE

Make sure this guide finds a spot on your bookshelf. It's not an exaggeration to say it covers every aspect. -- Successful Meetings Magazine, November 2002

Make sure this soup-to-nuts bible of event planning finds a place on your bookshelf--or better yet in your briefcase. -- Michelle Gillan, Senior Editor, Successful Meetings Magazine

More than 300 pages of practical advice for foolproof planning -- peppered with boldface tips for troubleshooting potential problems. -- Special Events Magazine, November 2002, Lisa Hurley, Editor

This book covers everything from strategic objectives to the signing of contracts ... there is little that Allen has overlooked. -- Marketing Magazine, February 2003

Review
"The Business of Event Planning is a must-read for those in the event planning business. Strategic in through and design and user-friendly in presentation, it literally tells you the paths to follow and the pitfalls to avoid. Well told, with examples to follow and stories to relate to, it's the 'how-to' that's a 'must-do' for the meetings, incentive, and event planning industry."
— Peggy Whitman, President, Society of Incentive & Travel Executives; and Western Regional Sales Director, Marriott Incentive Awards

"As more and more administrative professionals are assigned meeting planning responsibilities, there needs to be an easy-to-understand, fool-proof, quick read by someone who has been there and done it successfully. Written for anyone who has to prepare dynamite meetings and special events, The Business of Event Planning is your Bible and a must-have desktop reference. Thank, Judy Allen! You saved the day!"
— Susan Fenner Ph.D., Manager, Education and Professional Development, International Association of Administration Professionals (IAAP)

"Guidance for new planners, reminders for experienced ones, and useful tips for everyone. This book has it all! It's the key that unlocks the mystery behind event planning, and should be mandatory reading for planners everywhere."
— Leslie McNabb, Senior Manager Event Planning, Scotia Capital

PRAISE FOR JUDY ALLEN'S FIRST BOOK Event Planning

"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
— Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
— Success Magazine

"Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance."
— Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must for any PR maven."
— Marketing Magazine

From the Author
Event planning is like performing a high-wire act without a safety net. Once your event starts, there are no second chances. It is all done in one take, and there are no dress rehearsals. You cannot predict how your guests and suppliers will interact and react when you bring them together, but you can organize, plan and be prepared for the unexpected.

The Business of Event Planning helps event planners and their clients produce outstanding events that meet and exceed both client and guest expectations, by going beyond the details of the event itself. This book explains every aspect of the business and the strategy behind successful events.

Its comprehensive coverage includes:

The strategic thinking behind event design

How to prepare winning proposals, and how to understand them if you’re the client.

How to determine management fees and negotiate contracts

The safety issues that every planner needs to take into consideration

Designing events in multicultural settings

New technology that makes operations more efficient

Practical tools such as sample letters of agreement, sample layouts for client proposals, forms, tips, and checklists

A detailed case study that runs throughout the book – one company that is organizing two very different events

Customer Reviews

Packed with Knowledge!
Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We from getAbstract recommend this logistical guide to corporate staffers or event planners who want to master the fine details.

A Must Read
This book gives a step-by-step plan on how to plan special events. It is a great reference for anyone who plans a career in this filed. I would also recommend Guerilla PR Wired by Michael Levine along with this book. These two cover the basis for PR and events planning.

Planning for Planners
With a strong endorsement from Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals, Allen strives to teach the how-tos of planning special events. This incredibly detailed profession has been known to send any number of otherwise level-headed individuals screaming and dashing for the exits.

Yet, with Allen's assistance and Levine's Guerrilla PR: Wired, which explains the promotions side of events, both a newcomer and an experienced professional can benefit from this book.

Well-written, this book may save many a person from high blood pressure.