Product Description

Product Details

• Amazon Sales Rank: #313938 in Books
• Published on: 2003-10-01
• Number of items: 1
• Binding: Paperback
• 304 pages

From the Author
Greetings, aspiring gift basket entrepreneurs! If you plan to build a successful business, this book provides you with the tools to start your enterprise on a firm foundation. You'll learn what it's like to be a designer, how to choose and store products, where to find customers, who's your competition, how to market for more sales, and learn the best shipping and delivery options for your baskets. Review the numerous charts and forms, read the profile of a successful designer, and look at gift basket design pictures. The appendix includes resources that would have taken you months to find, but it's all here. If you're ready to start, this book is your mentor. Best wishes to you!

From the Back Cover
Have you ever dreamed of starting your own gift basket business? Have you been hesitant to put your plans into action? This comprehensive book contains all the necessary tools and success strategies you will need to launch and grow your own business.
Author Shirley George Frazier, a successful home-based gift basket entrepreneur, shares her experience and down-to-earth advice on every aspect of setting up and running a thriving home-based business. She will show you how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you're in business. From painless record keeping to savvy marketing techniques, her step-by-step methods are realistic, innovative, and easy to understand.
Whether you want to earn your living making gift baskets for the general public or specializing in custom creations for corporate clients, this guide can help you experience the satisfaction of building your own home-based business.
Learn all about: what it takes to be a gift basket professional; appealing to the ideal market; pricing competitively; outshining the competition; developing a Web site and generating traffic to your site; home office and workspace setup; getting paid.
Use these special features and workbook pages: customer profile form, sample business plan, buying chart for supplies, sample purchase order, sales invoice sheet, delivery schedule form, expense analysis worksheet, extensive gift product listing.

About the Author
Shirley George Frazier, a gift and gourmet consultant, writes for trade publications, conducts workshops, and speaks at trade shows and conferences throughout the country.

Customer Reviews

Wished I waited for more recent edition
I bought this book not only for information on how to start my own gift basket business but also because it was used but in excellent condition and was dirt cheap. I figured even if it wasnt what I hoped it would be, I would only be out a very little amount of money. I sure was glad I made the decision. The book is very helpful. I only wished I waited for a more recent edition!!

Great could have been Excellent
This book was very good I found it to be a step by step way to start a business, however, I'm not so sure it was great in helping those who need to find ways to start up their business w/out the help of others. For example I will be buying my inventory all own my own from my earnings from my primary job. I needed to find INEXPENSIVE vendors, and I just didn't get all that I expected from this book. The book is very easy to follow and gives GREAT advice and EXCELLENT motivation. Shirley is A.O.K in my book

Love it!
I bought at least 10 books when starting my business and this is the only one I actually still refer to. The Marketing chapter gave me so many ideas that never would have occured to me. She really goes into great detail about every last thing that you would need to know - from finding vendors to creating a business plan to setting up your home office. There are no design ideas or color pictures, but the "Tips and Techniques" were invaluable. I was starting from scratch as far as owning my own business is concerned, but this book walked me through every step. I'd recommend it to anyone thinking of going into this business.