Product Details

• Amazon Sales Rank: #171176 in Books
• Published on: 1992-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

Customer Reviews

Absolutely the best "how-to" greeting card book out there!
If you're going to get only one, this is it! I spent 20 at Hallmark in the Creative Writing and Editing departments, so I feel I know whereof I speak. The book is very user-friendly; the writing is fun, friendly and concise. While it covers all types of greeting card writing, it gives a special emphasis in the new humor and alternative styles of writing. And for those of you who want to start your own button or bumpersticker or t-shirt company in your garage, there is an excellent section on this type of writing, we call "Self-Expression." With the hundreds of Electronic Greetings sites now out there, the opportunity for personal creativity is greater than ever. Armed with this book, you'll become a true professional.

A book worth a look
I am a greeting card designer and writer. Molly's book sometimes states the obvious in her suggestions for creating greeting cards, but when are looking for the millioneth way of wishing someone a happy birthday, that can be helpful. She walks you through brainstorming and I have to say has enabled me a very fresh thought process for coming up with card copy. It's as though she is happy to share the "secrets" of the trade for creating cards. This is one funky business to learn about. It's not like there are college courses on how to succeed in the card business. It's all about observing what's out there and really searching for professinals who are willing to share insights, tips and suggestions and hard facts for succeeding and I think this book does all of that!

Not what I thought it would be
I was quite disappointed with this book in that it was extremely limited in its topics. It was very thorough in its explanation of different writing styles and formats, but it barely discussed the marketing side of it...payment standards, format for submissions. I would have liked this section to be more than just a few pages(out of almost 200), and also for them to have included a little bit on basic overall card design (many of us do both the writing and illustrating).

This book is not an end-all resource on breaking into the greeting card industry, but it is a good place to go if having trouble coming up with ideas.