Product Details
The Business of Gift Baskets : A Guide for Survival

The Business of Gift Baskets : A Guide for Survival
By Cynthia McKay, Carol Doris

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Product Description

A no nonsense approach to running a storefront or home-based gift basket company. Its advice covers anything from the concerns of legal issues, to customer service and creative concepts.

Product Details

  • Amazon Sales Rank: #867644 in Books
  • Published on: 1998-06-01
  • Original language: English
  • Binding: Paperback
  • 167 pages

Editorial Reviews

About the Author
Cynthia McKay, former attorney, began a successful gift basket business and oversees 340 distributorships throughout the US and Canada. McKay has been recognized as Entrepreneur of the Year, SBA Women in Business Advocate of the Year, and US Chamber of Commerce Blue Chip Winner for excellence in business. McKay is a recognized expert in business and a well known consultant to would be entrepreneurs.

Customer Reviews

Mediocre2
Her tone seemed condescending at times, and the book barely touched upon set up legalities, design, and customer retention.

The message was lost in how the information was delivered in my opinion. It seems like the goodies were sprinkled between infomericals for her gift basket affiliate business.

I found Shirley Frasier's 'How to start a home based gift basket business' (3rd ed.) a much better resource.

Great way to learn!5
For a while, I had been meaning to learn how to make baskets for family and friends on special occasions. When I saw this book, I thought it would help me, so on the next special occasion a family member had, I put my knowlegde to use. It was a hit! People even thought I bought the gift basket! Everyone was asking me how I came up with the ideas, where I bought the items, etc. I couldn't be more happy that I bought this book!

Disappointed3
To be honest I was disappointed in this book...I was looking for a book that would tell me how to create a gift basket instead I found a book that told mostly about marketing and general principals for running a business.

It didn't even give the formula for how to price a basket, and very few resources were listed. I found How to Start a Home-Based Gift Basket Business, 2nd by Shirley George Frazier to be much more instructional and step-by-step.

How to Start a Home-Based Gift Basket Business, 2nd