Product Description

With more and more children being cared for in a family child care setting, it is no longer a market that can be taken for granted. Quality, prices and procedures are just a few of the important issues that matter the most to current and prospective customers. With this in mind, caregivers are faced with the challenge of setting their family child care apart from the rest.

Learn how to spread the word about the benefits of your quality child care services! The Family Child Care Marketing Guide will help you maximize your enrollment and income and find inexpensive ways to promote your business. Learn from dozens of marketing tips, including ways to use current parents to help attract new parents, how to close the sale with prospective parents, where to advertise effectively, and more. This 120-page guide is perfect for new providers or experienced professionals.

Product Details

• Amazon Sales Rank: #337322 in Books
• Published on: 2002-07-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 150 pages

Review
A more complex guide on marketing than I ever imagined possible! There is definitely something for everyone in this wonderful collection of ideas and helpful hints. -- Lynn Manfredi/Petitt, author of Circle of Love

A terrific resource for family child care providers! You can always count on Tom Copeland to offer expert advice with an eye to detail. This book is a tool you can use for years and years. -- Warren and Sue Schmidt, Monday Morning America, Inc.

I was very impressed. You have done an excellent job describing the issues and offering lost of practical solutions. -- Joe Perreault, family child care advocate

About the Author
Tom Copeland is the director of Redleaf National Institute, the national center for the business of family child care. He is the foremost authority on family child care business issues. Mr. Copeland conducts training workshops all over the country. He has also authored Family Child Care Contracts and Policies, The Basic Guide to Family Child Care Record Keeping, and Family Child Care Tax Workbook (Redleaf Press).

Customer Reviews

Promoting excellence !
This was the first book I bought before starting my child care business. One of the first concerns of a child care provider is enrollment. this book give all sorts of ways to not only promote but also how to keep the parents you already have. This book along with his other titles will help you to bulid a very great child care business, for yourself as well as the children.

A "Must Have" for beginners.
We operate a child care in Brazil and this book really helped us to became a business. Much more than a marketing guide this "manual" will give you good examples, nice and practical ideas and the confidence that you need to deal with all kinds of clients.
Congratulations Mr. Copeland, this is what I was looking for.
Good Price. Good information. Great buy.