Dear Friend,

In direct marketing, knowledge is power. There is no substitute for learning the time-tested strategies and tactics of successful direct marketers. What you know or don't know will make the difference between success and failure.

That's why I've created Dean's Direct Marketing Book Center — to offer you a simple, easy way to quickly zero in on the right books in a wide variety of direct marketing and advertising topics.

When you find a book that interests you, simply click on it to find out more. If you like it, add it to your shopping cart. You can checkout immediately or keep looking and adding books to your cart.

When you're ready, go to your cart and checkout. Your order will be processed by Amazon.com, the most trusted online store in the world.

PRIVACY NOTE: I have added the bookstore to my Web site for your convenience and education. I do not collect any private information nor do I have access to your credit card data. Everything is handled exclusively by Amazon.

Many of the books here are in my own library and have been invaluable in helping me to create winning direct mail, ads, and sales materials for more than 200 leading direct marketers. Learning is indeed a lifelong process.

Good luck and good selling.

Cheers,
Dean Rieck