 | How to Advertise, Third Edition by Kenneth Roman
Buy new: $10.85 / Used from: $5.30 A classic. I have the original book (1st edition).
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 | Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
Buy new: $15.61 / Used from: $0.01 I have this in hardcover.
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 | Ogilvy on Advertising by David Ogilvy
Buy new: $16.47 / Used from: $5.63 Old school classic. I have this in paperback.
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 | Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness by Jay Conrad Levinson President
Buy new: $9.72 / Used from: $8.00 I have the 1993 version in paperback.
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 | Guerrilla Marketing Attack: New Strategies, Tactics and Weapons for Winning Big Profits from Your Small Business by Jay Conrad Levinson
Buy used from: $9.79 I have the 1989 version in paperback.
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 | A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
Buy new: $10.88 / Used from: $1.27 Scott Bedbury helped build Nike and Starbucks brands. I have this in paperback.
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 | Before the Brand: Creating the Unique DNA of an Enduring Brand Identity by Alycia Perry
Buy new: $19.95 / Used from: $4.09 I have this book in paperback.
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 | Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon
Buy new: $12.91 / Used from: $2.50 I have this in hardcover.
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 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $7.97 / Used from: $2.99 Read the bestseller or the original article online at http://www.gladwell.com/pdf/tipping.pdf
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 | Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
Buy new: $15.21 / Used from: $7.99 To make your ideas "sticky," make sure they are:
- Simple
- Unexpected
- Concrete
- Credible
- Emotional
- Stories
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