Product Details

• Amazon Sales Rank: #549 in Watches
• Brand: Casio
• Model: G511-1AV
• Dimensions: .0 pounds
• Band material: Resin
• Case material: Resin
• Clasp type: Buckle
• Dial color: black
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 660 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 44 mm
• Resin case; Black dial
• Water-resistant to 660 feet (200 M)

Amazon.com Product Description
Powerfully styled with a modern silver resin case, this Casio G-Shock analog/digital men's watch (model G511-1AV) can withstand virtually any punishment you can mete out. It features a black dial and luminous hands as well as three digital subdial windows (for the watch's sport timing features) and an additional digital window displaying day of the week. This large, round case measures 44.5mm wide (or 1.75 inches), and it's completed by a black resin strap that tapers as it winds around your wrist.

It includes a 1/100-second stopwatch with a 60-minute measuring capacity and elapsed time, split time, and 1st/2nd place time modes as well as a 60-minute countdown timer. Other timekeeping functions include 12/24-hour formats, year/month/date/day display (with an autocalendar to the year 2099), daylight savings time on/off, and world time from 29 time zones/27 cities (with city code display). It has four independent daily alarms (with one snooze alarm) and an optional hourly time signal. It also offers a scratch-resistant mineral crystal, AfterGlow LED electro-luminescent backlight, and battery life of up to 2 years.

The G-Shock Story

G-Shock - Absolute Toughness

With the launch of its first watch in 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. Armed with cutting-edge technology developed for pocket calculators, Casio entered the field confident it could develop timepieces that would push watch technology forward.

Casio’s G-Shock line was created on just such a directive: to build a watch that never breaks. And in 1983, this product was developed to shatter the notion that a watch is simply a fragile piece of jewelry that needs to be handled with care.

G-Shock is renowned as the world’s toughest watch and is in the midst of a huge renaissance since its 25th anniversary celebration last year. It is the best trending watch brand in the industry right now and thanks to its toughness and durability as well as it’s cutting-edge technology, it is among the best values in not only timekeeping but all personal accessories.

In addition to toughness, 200 meter resistance and fantastic cutting edge and hip styling some G-shocks also have such technology as Tough Solar Power for battery life of 20-30 years (great for our planet), Atomic timekeeping for the more precise time available on earth as well as unique features like moon phase and tide graphs.

G-Shocks come in a variety of styles including Rubber/Resin bands, Solid Stainless Steel and even Titanium.

Since it’s launch, Casio’s G-Shock continues to evolve and push the envelope. The non-stop, self-adjusting (solar-powered atomic-timekeeping) G-Shocks featured in the Amazon.com assortment are the latest, greatest example of this evolution!

The Casio Story

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-Shock watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-Shock offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-Shock soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-Shock brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

This watch can take a lot of abuse and still looks good
Over the past year, I wore out four watches. My first one was an atomic watch. Hard to let that feature go, but the band was too cheaply made. The next watch was a military issue. The winding knob fell off one day. In the morning it was there. At the end of the day, it was gone. Don't know what happened to it.

I ended up getting the G-Shock. I've worn it daily for the last eight months or so. The band is still good. It's not starting to come apart. You can't even tell which eyelet I put the tongue in everyday. There's no wear at all. It's gone through barbed wire, rocks and sand. It's bumped around on humvees, helicopters and airplanes. The battery is still good and the metal still shines. There are minimal scratches.

Negative: It's a trick getting used to which button does which function. It's also a pain to change the analog time when you move across time zones. The hand only advances, there's no counter-clockwise movement for the hands. But that's really it.

I think this is the best watch I've ever had.

One of the folks that I work with also has this watch and he's the kind of guy who will spend $1000 on a watch without flinching.

It's a tough watch. It's attractive. It's not so big that it looks more like a belt buckle on your wrist. It doesn't give you altitude and it doesn't pay your taxes. It does, however, keep time with wonderful consistency. The blue/green light won't ruin your night vision.

If you are going through Amazon's catalogue like I was looking at the $400 watches and drooling. Take a break, save some cash and enjoy this watch.

Awesome Watch!
I got this as a Fathers day gift for my husband and he loved it. It has both a casual and fancy look. The perfect combination.

GREAT WATCH!
This watch has turned out to be both rugged and attractive. That's a pretty uncommon combination...Highly recommended