Product Description

These days, every business or organization needs a Web presence. But how to youfind and register a memorable Web address? In this easy-to-follow guide, apreeminent domain name services firm walks you through the ins and outs of thedomain name game, from registering and trademarking a new name to buying orselling an existing site.

Product Details

• Amazon Sales Rank: #446998 in Books
• Published on: 2001-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 241 pages

From the Back Cover
Tips on how to buy, sell, and appraise a Web site inside!

Get tips on dealing with trademark issues and renting your name

Your guide through the domain name maze These days, every business or organization needs a Web presence. But how do you find and register a memorable Web address? In this easy-to-follow guide, a preeminent domain name services firm walks you through the ins and outs of the domain name game, from registering and trademarking a new name to buying or selling an existing site.

About the Author
GreatDomains.com is the leading Internet broker for domain names and Web sites. Steve Newman is a cofounder of GreatDomains.com. Susan Wels is an award-winning, bestselling author, who writes on business and financial topics.

Customer Reviews

Dated, Biased, But Worth the Price
In general, I am a big fan of For Dummies books. However, this book does not live up the usually high For Dummies standard for two reasons. This book was written at the height of the dot-com bubble, and GreatDomains.com wrote this book.

Having GreatDomains.com write this book would be like having Weight Watchers write Dieting for Dummies. You can't expect unbiased advice from a leading company whose business model is selling expensive generic/descriptive domain names.

There is a controversy on generic vs. proper names, but this is barely mentioned in the For Dummies Book. The opposite view, "The kiss of death for an Internet brand is a common (generic) name" is taken in the book "The 11 Immutable Laws of Internet Branding." I am not saying that one view or the other is correct, but a book on domain names should cover both sides.

Chapter 3 is titled "The New Land Rush in Domain Names." The first section is "Understanding the Reasons Behind Skyrocketing Domain Name Prices." Since the book has been published, domain name prices have fallen faster than dot-com stocks. All of the domain name prices in the book should be reduced by a factor of ten or more.

Still much of the book contains useful information, and the price is reasonable. You just have to keep in mind that the information is one-sided and written at the height of the dot-com bubble. A less biased but overly legal book is "Domain Names" by Elias & Gima. Also look at "How to Select & Buy an Elite Domain Name."

Generic Domain Name
I really like the "Dummies" books on almost any subject. It seems to me though that learning about domain names doesn't necessarily require reading a full book like this as there are plenty of resources online to learn about domain name buying/investing/etc (not all good of course). Either way, I am really glad to see this book published because it brings some more mainstream attention to this great subject.

- Joel
http://www.DomainSuperstar.com

one of the most comprehensive book about the industry
Everebody interested by the domain name industry has to read this book. It does not matter what level of expertise you already have on the subject: you will always find something you were not aware of and that will help you manage your portfolio of domain names. As the webmaster of the domain names portal ..., I was pleased to see people talking about this subject in a very professional way especially avoiding all the hype usually surrounding the domain names industry.