Product Description

• Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
• Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
• Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies

Product Details

• Amazon Sales Rank: #168207 in Books
• Published on: 2006-10-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 840 pages

From the Back Cover
11 books in 1 — your key to a booming online business

Your one-stop guide to marketing, accounting, security, and more

An online business has specific needs and this handy guide covers every one. Find out how to design a buyer-friendly Web site, make sure your business is legal, protect it from cyber-thugs, boost sales with search engine optimization, and more.

Discover how to

• Identify your market and create a business plan
• Keep necessary records
• Build a Web site that grabs customers
• Choose the right payment options
• Understand the competition
• Market effectively

About the Author
Shannon Belew is the co-owner of several online businesses: bizoffice.com, allbizopps.com, allsmallbiz.com, workathome1.com, top10workathome.com, todayshomeoffice.com, and avespamedia.com. Bizoffice.com is a nationally recognized, award-winning global provider of resources for small and home businesses. Shannon writes the Huntsville Times’ column “Today’s Home Office;” has authored magazine and newspaper articles; and founded the public relations firm aVespa Media, Inc. Her clients have appeared in such venues as Inc. magazine. She has also consulted for an Internet provider, advising companies on developing and reengineering their online presence.

Joel Elad was a fan of the Internet before most people ever heard of the World Wide Web. He sells online as an eBay PowerSeller with an impeccable customer satisfaction rating; he’s a ProMerchant on Amazon; and he runs his own e-commerce business, NewComix.Com, which has focused on selling new comic books, Japanese manga, DVDs, and action figures over the Web since 1998. He is the lead instructor for the Learning Annex in New York and California for classes regarding eBay and advanced Internet sales, and he’s an educational specialist trained by eBay. He is also a contributor to Entrepreneur magazine and SmartBiz.com.
While at UCLA earning a bachelor’s degree in computer science and engineering, Joel co-founded his first Internet company, Resonance Internet Marketing. After graduation, he joined companies like IBM Global Services, where he performed software design, development, testing, and maintenance for e-commerce applications for global firms as well as internal IBM divisions.
After earning his MBA from the University of California–Irvine with an emphasis on entrepreneurship and information technology, Joel co-authored two best-selling books focusing on selling online. He’s now a consultant to e-commerce companies, a trainer to thousands of eager students in seminars and workshops, and a guide for helping people reach the freedom they can enjoy by growing their sales and establishing their own online presence.