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Essentials of Health Care Marketing
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| Price: | $77.95 & eligible for FREE Super Saver Shipping on orders over $25. Details |
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Product Description
A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor's manual available.
Product Details
- Amazon Sales Rank: #902561 in Books
- Published on: 2003-06
- Original language: English
- Number of items: 1
- Binding: Paperback
- 409 pages
Customer Reviews
Great
This book was in great shape when I received it and was so helpful for my class.
Everythingh you wanted to know....and more
Another book in the long list of MBA class related materials....except that this one was for electives.....it blended well with advanced marketing texts, and has become a companion book for keeping my knowledge of marketing (regardless of field) close to hand.
