Product Description

The eagerly anticipated update to the bestselling first edition is here!

Facebook's popularity is seemingly unstoppable. The site experienced a huge boom in registered users in the latter half of 2008. It was at that time that Facebook also underwent a radical facelift and introduced numerous changes. Packed with hundreds of screen shots, this anxiously awaited new edition presents you with a thorough update on all the exciting changes to Facebook's interface since the first edition hit the shelves a mere one year ago.

Authored by two Facebook employees, Facebook For Dummies, 2nd Edition, features unique insight and insider knowledge of Facebook that can't be found anywhere else. You'll explore optimum ways to get familiar with Facebook, tips for representing yourself online, best practices for keeping connected, how to run a business on Facebook, and more.

• Walks you through creating a profile, navigating the interface, and setting up privacy features
• Explains how to find and add friends, fill out your profile, add applications, and upload photos
• Discusses ways to join a network or group or use Facebook as a scheduler
• Addresses using Facebook to promote your business and buy ad space on Facebook

Put your best face forward and dive in to all the exciting new features that Facebook offers!

Product Details

• Amazon Sales Rank: #1668 in Books
• Published on: 2009-11-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 360 pages

Features

• ISBN13: 9780470527610
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover
Learn to:

• Create a Profile, navigate the site, and use privacy features

• Find friends and Groups

• Add applications and upload photos to your Facebook page

• Build a fan page or get the word out about an event

Facebook secrets revealed! Keep up with friends, family, classmates, and business contacts

Is everybody on Facebook except you? Change that with this friendly guide. These Facebook experts show you how to set up your Profile, protect your privacy, find friends and family members, learn what's happening in their lives, and keep them up to date on yours. You can even improve your business life with Facebook — here's how!

• For the beginner — learn the rules, set up a Profile with your personal information, upload photos, and find friends

• Make it work for you — tailor the Facebook system to deliver the updates you want and block out the rest

• Here, you can write on the Wall — explore communication through personal posts, public comments, and photo sites

• Participate — discover and join groups that focus on activities you enjoy

• Take the lead — start your own group, plan an event, or find others who share a special interest

• Promote your business — use fan pages and ads to introduce your business to new customers

• On the go — use Facebook mobile texts to stay connected while you're out and about

• Help keep Facebook safe — report rules violations and activities that weaken the Facebook community

Open the book and find:

• What you can and can't do on Facebook

• How to find and connect with your friends

• Tips on navigating the site

• Privacy controls and how to use them

• Advice for creating the perfect Profile

• How to schedule your life with Facebook

• Ideas for a business page that gets attention

• Great applications to try

About the Author
Leah Pearlman and Carolyn Abram work at Facebook. They've created and launched many of the site's features. They know Facebook inside and out and contribute regularly to the company blog at blog.facebook.com.

Customer Reviews

A good introduction to social networking for newbies and beginners
This dummies book provides a good grounding in the uses of Facebook. As with all technology books, it's *already* a tad dated, even though it's publish-date is this year (2008!). Applications and their popularity ebb and flow - some of the third party applications they've mentioned I have not once encountered (ie - Fluff Friends), and some daily requests I get deluged with are not mentioned at all. I can't turn around, for example, without someone sending me a Lil' Green Patch, guilting me into sending out more green patches. It's like a charity virus. :-)

What the book is really for, though, is a novice through beginner's journey into the social network that is Facebook. The guide begins with how Facebook started, what the term "face book" means (hint - it's a college thing) and things you can and cannot do on this site.

What can't you do? Troll. Lie about who you are. Be under 13. Upload illegal content or porn - sorry!

What you can do - post a profile. Add photos, find friends, join groups, make pages for your business, plan events, mess with all kinds of fun applications, join up to five networks, make a newsfeed, sell things and buy advertising.

It's useful that some mention is made of how many friends to acquire. DO you be-friend everyone who asks? The book suggests quality over quantity - always useful advice in making friends in the meat world as well. :) What exactly Facebooking is, in practice, is laid out: how to find friends, how to "poke" them, and how to manage your ever-growing FB friend lists.

The Adding Photos chapter is pretty comprehensive and moves on into adding videos, writing Wall posts and giving "gifts."

One thing I found interesting and useful was the section on setting up FB with cell phones, something I had not tried prior to the reading. Of course, young people who've grown up with texting won't find anything new here. :)

The book has a great section for business people who have not been weaned on social networking - there is a chart advising when to make profiles, pages or groups, what you can do with events, how to set up ads and find/nurture "fans" of your business. This information should be extremely useful for anyone with a small or home business wanting to explore the amazing potential of free marketing/networking with Facebook, which is, honestly, a pretty intuitive site to dive into.

One thing I would have appreciated would have been some more insights from the authors on how FaceBook has impacted their lives and the lives of people in general. FB is a huge world and I am still learning the etiquette - how long is too long to be polite when answering wall posts and messages - sometimes I don't get to it for weeks/months. Do I always need to return gifts/fairy dust/karma? How do I get people to stop deluging me with said gifts/fairy dust/karma? What about people in the real world who want to know about my life and *aren't"* on Facebook - how do I let them know I don't have time for updating them and that REALLY if they care, they need to follow me there?

These are the kind of things I would really like to know and would improve the book considerably. In a sense, FaceBook for Dummies is mostly a regurgitation of the how-to instructions you can glean yourself from the FB website. A nicely laid-out regurgitation. :)

Very Basic Information, Good if You've Never Used Facebook But Plan to, However if You're Already Familiar with FB, Not Much Use
I joined Facebook a few months ago, didn't know anything at all about it, just that other people wanted me on there too. If I had picked up this book at that exact stage of my Facebook experience it would have been very, very helpful, especially in knowing just what all the terminology and features were going on about. Having used Facebook for a few months now (and believe me there's lots of elements to Facebook I don't know) being that through trial and error I have become familiar with the basic tools on the site, (write on wall, post an image, start/edit a photo album, send someone a message etc) I found there wasn't really anything this very basic book could teach me. Well except I did find out what poke means, I had always wondered. The book really doesn't go into too much depth at all other than the basics. A lot of those basics if you're familiar with e-mail or basic photo software, wordprocessing you'll have no trouble working out yourself either.

This book would be ideal for the don't use a computer much in your life type people who have heard about Facebook, know their grandkids or whoever are on there and want to become a part of the very easy communication method. Facebook is a great site, by far an easier way of communicating than e-mail, chat rooms or anything else plus it's lots of fun! So if you're a bit daunted by it, then by all means this sort of book will be a great aid. If you're already familiar with the basics of Facebook, then there's really not much this book can offer you.

By the way Facebook has recently changed its layout and member profile appearances (it calls these changes the new Facebook) something which has dated this book still using the old (or classic layout) a fair bit even though it is still 2008 at the time of this review, the same year as publication.

There's actually a better book than this for those not too computer savy called Facebook: The Missing Manual. If they are both around the same price, I'd get that instead.

"Facebook welcomes everyone"

I have a Facebook account but use it very little. I post the occasional picture, communicate with a friend or two, and seldom do much more. There's a Boggle-like application called Pathwords that I was enjoying a lot, challenging and being challenged; I had a happy day when I beat my Australian son's high score, but then someone beat mine and ... well, you know. I've spent lots of time in the past on other websites: Yahoo 360, Multiply and Shelfari; I like to figure out how to navigate them on my own and have never had a problem making a nice profile page and interacting with friends. These days I spend more time on Amazon than on any other website.

When I saw Facebook For Dummies (For Dummies (Computer/Tech)) at the library, I thought maybe this book would inspire me to become more interested in Facebook, so I brought it home. As you would expect of a "for Dummies" product, it's very helpfully arranged and contains a wealth of information, tips and good ideas. Tonight I was reading about networking with old high school classmates and thinking, why? when, ironically, I had a phone call from an old high school classmate -- only the third time in around four decades that I've spoken with him, and it was a great pleasure. Hmmm ... so I went back to the book with a new desire to, well, network.

The book is arranged in five sections; the first chapter of each section is an overview. It must be accurate and thorough: the authors, Carolyn Abram and Leah Pearlman are Facebook Product Managers.

PART 1 is GETTING FAMILIAR WITH FACEBOOK, setting out the ground rules of the place. Facebook was first developed for college students but has much wider application now. Security and privacy concerns are to the forefront. You must be at least 13 years old to create a profile.
PART 2 is ADDING YOUR OWN FACE TO FACEBOOK; this section covers the joining process, posting photos, finding friends, and a general overview of applications.
PART 3, KEEPING CONNECTED AND STAYING IN TOUCH, describes networks, groups, events, and the mobile Facebook application. Make it essential to your life, then take it with you!
PART 4, IT'S NOT PERSONAL: IT'S BUSINESS describes applications and platforms for getting your business or your message out there. Businesses can create pages and demographically targeted "social ads" to further their goals.
PART 5 is called THE PART OF TENS and consists of ten examples of third-party applications, "case studies" on Facebook networking, and interesting groups.

Oh my! there's a lot here. It's too much information for my do-it-yourself taste, really, but then you don't have to use everything in the book if it doesn't suit your needs. Now that I've read the book I could certainly dive into Facebook with confidence and vigor, if I only had the time. Maybe when I retire ....

Linda Bulger, 2008