 | Crossing the Chasm by Geoffrey A. Moore
Buy new: $12.23 / Used from: $5.38 Geoffrey Moore's book is a great read for the entrepreneurial high technology executive.
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 | Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey A. Moore
Buy new: $12.20 / Used from: $0.84 |
 | The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout
Buy new: $10.10 / Used from: $0.74 |
 | The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries
Buy new: $11.51 / Used from: $2.70 |
 | Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition by Al Ries
Buy new: $17.79 / Used from: $17.46 |
 | In Search of Excellence: Lessons from America's Best-Run Companies (Collins Business Essentials) by Thomas J. Peters
Buy new: $12.20 / Used from: $2.24 Read this for inspiration. I've always loved intrapreneurial efforts because they're not as easy as they look to the outside viewer.
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 | Solution Selling: Creating Buyers in Difficult Selling Markets by Michael Bosworth
Buy new: $21.75 / Used from: $1.66 |
 | The Fall of Advertising and the Rise of PR by Al Ries
Buy new: $10.52 / Used from: $0.98 |
 | Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace
Buy new: $12.21 / Used from: $1.96 |
 | The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad by Michael A. Cusumano
Buy new: $19.80 / Used from: $14.94 |
 | Barbarians Led by Bill Gates: Microsoft From The Inside: How The World's Richest Corporation Wields Its Power by Jennifer Edstrom
Buy used from: $0.01 |
 | The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market by John Zagula
Buy new: $15.61 / Used from: $0.69 |
 | High Stakes, No Prisoners : A Winner's Tale of Greed and Glory in the Internet Wars by Charles Ferguson
Buy used from: $0.33 |
 | From Airline Reservations to Sonic the Hedgehog: A History of the Software Industry (History of Computing) by Martin Campbell-Kelly
Buy new: $36.52 / Used from: $1.85 |
 | The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $24.95 / Used from: $0.33 |
 | Often Wrong, Never in Doubt: Unleash the Business Rebel Within by Donny Deutsch
Buy new: $16.47 / Used from: $0.01 I found this book to be a passionate and energizing read.
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 | The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman
Buy new: $14.93 / Used from: $11.50 The best "copy writing" book I've ever read.
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 | Gimme! The Human Nature of Successful Marketing by John Hallward
Buy new: $18.96 / Used from: $12.53 A good informative book but there are no "solutions" offered.
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 | The It Factor: Be the One People Like, Listen to, and Remember by Mark Wiskup
Buy new: $10.17 / Used from: $5.60 I do NOT recommend this book. I'm dissapointed that the American Management Association associates itself with this book or this author. This would lead me to question anything with the AMA's name on it in the future.
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