Product Details
The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers & Communities

The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers & Communities
By Vance Corum, Marcie Rosenzweig, Eric Gibson

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Product Description

As concerned citizens recognize that the vibrancy of urban centers goes hand-in-hand with the vitality of the surrounding rural areas, a farmers' market renaissance is beginning throughout the country. Helping to increase local market success for both farmers and customers, this book serves as a three-part guide to marketing, being a resource for farmers or market gardeners selling their produce at farmers’ markets; for city planners or market managers in starting and building a market; and for community activists and city planners trying to foster appreciation for farmland while reinvigorating economic and social vitality in urban areas. Appendices cover insurance, customer surveys, farmers’ market profitability, and benefits of farmers’ markets.

Product Details

  • Amazon Sales Rank: #203194 in Books
  • Published on: 2005-10-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 272 pages

Editorial Reviews

From Booklist
The authors divide their book into three sections. Part 1 one covers selling at a farmers' market, offering advice on choosing crops and products, keeping records, staffing a booth, setting prices, setting up displays and merchandise, and using color and texture to enhance eye appeal. Part 2 gives information on starting a neighborhood market (the name's important, the authors say), attracting farmers, market demographics, advertising, publicity, tastings, and other special events. Location, timing, and day-to-day concerns also are discussed. Part 3 deals with such topics as social issues and Web sites. In five appendixes the authors discuss insurance, a market study, customer surveys, market profitability, and benefits. An extremely helpful public library handbook. George Cohen
Copyright © American Library Association. All rights reserved

About the Author
Vance Corum is a consultant in farmers’ market development, research, and management who has develops publicity campaigns, tasting events, TV shows, magazine articles, and seminars on market development. Marcie Rosenzweig operated a market farm for 12 years and is the author of Market Farm Forms. Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the author of Sell What You Sow! The Grower’s Guide To Successful Produce Marketing.

Customer Reviews

Love, love, love this book!5
I plan on selling at our local farmers market in the spring of 2008. In the meantime, I am reading and learning as much as possible to do so. This book is amazing! From the use of color, the importance of signs for your stall, information on marketing and so much more, this book does not disappoint! Fun to read, interestingly written, packed with information this book is more than a winner! Two green thumbs up! I'm on my second read now and will likely read it several more times over the winter, and refer to it often for many years. You will not be disappointed in this book!

Easy to Read and great info5
I bought this the other day and I am so glad that I did. We are moving to NC and going to start a hobby farm and sell at local produce markets. This is a great book. A true wealth of information and to think I almost didn't buy it. Can't go wrong with this book.

Worth Every Dollar5
I have never before read a book with so much detailed information that still manages to give a great over view of it's subject. If you are into marketing your own produce, at your own stand or in a farmer's market, you are going to want to have this book. If you want to start a Farmer's market, this book is beyond value, it is a bible.