| In the realm of business, the concept of Strategy Maps was introduced by Robert S. Kaplan and David P. Norton. The standard reference is the book Strategy Maps by Robert S. Kaplan and David P. Norton. Kaplan and Norton are credited with developing the Balanced scorecard in 1992. This appeared in a paper in the Harvard Business Review. The focus of the Balanced Scorecard is to provide organizations with metrics against which to measure their success. The underlying principle was that you cannot manage what you cannot measure. | ||
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| The Balanced Scorecard: Translating Strateg...
by Robert S. Kaplan $26.37 | The Strategy-Focused Organization: How Bala...
by Robert S. Kaplan $26.37 | Alignment: Using the Balanced Scorecard to ...
by Robert S. Kaplan $23.10 |
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| Harvard Business Review on Measuring Corpor...
$14.96 | Strategy Maps: Converting Intangible Assets...
by Robert S. Kaplan $26.37 |
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Kaplan and Norton Books
