Product Description

Everything you need to start a successful business...except the money. (But we'll show you how to get that, too!)

Previous editions of this bestselling book have already helped hundreds of thousands of entrepreneurs achieve their dreams. Now, the revised and updated Third Edition is packed with additional advice on new topics, including:

• How to get new business ideas
• Secrets to getting government grants
• How the Internet can help you with marketing research, competitive intelligence, marketing, advertising and more.
• How PDA's, cell phones, and other wireless devices can make your business more efficient
• Tips for starting a non-profit organization
• Updated "hot links" that direct you to relevant web sites for detailed information

Whether your just thinking about starting a new business, taken the first steps, or already own your own business, this comprehensive, easy to understand guide can help ensure your success. Written in a friendly, down-to-earth style, Start Your Own Business walks you through every step of the start-up process, from evaluating your business idea, to laying the groundwork to running day-to-day operations. You'll learn how to conduct market research, choose a business structure, create a winning business plan, handle your bookkeeping and taxes, run your business from home, and much more. Dozens of sample from, work sheets, charts, graphs and even the most complex business issues a breeze.

Product Details

• Amazon Sales Rank: #105434 in Books
• Published on: 2004-03-24
• Number of items: 1
• Binding: Paperback
• 800 pages

Geneevieve Buck, Chicago Tribune
Get set, go! Entrepreneur Magazine's Start Your Own Business claims to be "The Only Start-Up Book You'll Ever Need."

That sounds mighty boastful, but the author's credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business... except the money, But we'll show you how to get that, too!")

Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with "Are you ready to be an entrepreneur?" and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure - all the nitty-gritty stuff, plus some long-term thinking.

Lesonsky, Entrepreneur's Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs.

Book Info
(Entrepreneur Press) A collection of tips and strategies for creating a business from scratch, offering help with every stage of development of the business. Shows how to conduct market market research, develop a system for bookkeeping and taxes, create a winning business plan, delve into e-commerce, and more. Previous edition not cited. Softcover. DLC: Business enterprises.

From the Back Cover
Everything you need to start a successful business... except the money. (But we'll show you how to get that too!)

Whether you're just thinking of starting a business, have taken the first steps, or already have your own business, this comprehensive, easy-to-understand guide can help ensure your success.

It walks you through every aspect of the start-up process - from evaluating your business ideas to laying the groundwork to day-to-day operations.

Written in a friendly, down-to-earth style, Start Your Own Business makes it easy to understand even the most complex business issues so you can reach your goals and enjoy the rewards of owning your own business . Inside you'll find:

Easy-to-navigate format loaded with work sheets, tip boxes, features, charts, graphs and illustrations.

Practical, proven, hands-on techniques so you can get started right away.

Expert guidance from the nation's leading small-business authority, backed by over 20 years of business experience.

We say this is the "the only start-up book you'll ever need" and we're not kidding. Business ownership is the new American dream-- everyone wants to start their own business, but most folks simply don't know how. That's where we come in -- we tell you how to do it.

No matter what stage of the new business development process you're in, this book can help you. Start Your Own Business is designed to help you navigate your own path to business ownership. We're here to instruct and inspire, to tell you the things you don't know and remind you of the things you do.

Customer Reviews

Very useful and detailed book - helped me at Columbia University
I found this book to be useful and detailed in its description of the steps that one should take when starting a business. Required reading for anyone looking to take the initial steps towards building a business from scratch.

-Stephan Schwartz
Columbia University

very good resource!!!
very good resource for people like me who want to start their own business, but dontt know what/how/when.

Very Helpful
I couldn't believe how much I got from this book on starting my business. If someone had shared these tips with me when I started, I could have shaved five years off my learning time.