Product Description

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Product Details

• Amazon Sales Rank: #214008 in Books
• Published on: 2009-04-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

Features

• ISBN13: 9780321605894
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
Shari Thurow has been designing and optimizing sites for search engine visibility since 1995 and has been a Web site usability professional since 2002. Shari is a renowned speaker on this topic since 1999 and continues to lecture on this topic worldwide. Shari's first book, Search Engine Visibility, was one of the first books ever published about search engine optimization. Nick Musica has over 10 years experience architecting, designing, writing, and managing Web sites. He is the Founder and of Think Green Media and is a guest lecturer in New York University's Graphic Communications Management and Technology Master of Arts program on Web design, search marketing and Web site usability.

Customer Reviews

Remarkably helpful -- concise, targeted and immediately useful
I'm a UI and usability professional. Not a search engine optimization expert. So this book offered me the perfect bridge between the two disciplines. In fact, the book discloses some surprising (and surprisingly valuable) nuggets that I'm able to incorporate into my work immediately.

This book is a pixel-perfect fit for designers on all ends of the spectrum, and for anyone running an online business. I recommend it to anyone who cares about creating a better user experience for all the visitors whose trip to a site begins with search.

A top pick for any collection strong in Internet usage and optimization methods
Search engine optimization and usability experts provide tips on how to bridge the gap between search engines and a web site, covering all the basics of how people use web search, what makes users click on a search listing, and how to understand user behaviors that make them choose one web site over another. A top pick for any collection strong in Internet usage and optimization methods.

The book I've been waiting for
This book does a great job of explaining how to strike the right balance between search engine considerations and site usability. Concepts are clearly and effectively explained even for non-technical audiences, even while technical aspects are covered appropriately. I didn't expect anything less from Shari Thurow, knowing her earlier books on Search Engine Visibility. I bought dozens of those earlier books to give to clients and plan to do the same with this excellent work. Shari and Nick Musica make an excellent team. Hope to see more of them in the future.

Matt Van Wagner
President
Find Me Faster
Nashua, NH