Product Description

Maverick Marketing … Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing personnel, and business students new insights into the dynamic and “maverick” marketing culture that drives many innovations companies. Maverick Marketing provides numerous case studies and real life examples of “maverick” strategies and tactics. Hayes’s Maverick Marketing begins with the premise that larger marketers in today’s Wild West of New Marketing can no longer leave “maverick” activities to the smaller, scrappy companies due to the rapidly changing business environment. Maverick Marketing is a “must read” for every marketer and a “must have” reference book. Joseph Campinell, President of L'Oréal Consumer Products in the USA says “... truly entertaining and dead on the mark for laser targeting today’s ‘I’m-in-charge’ consumer. The must-read equivalent of The Joy of Sex for anyone remotely involved in marketing and communication …”

Product Details

• Amazon Sales Rank: #1112422 in Books
• Published on: 2008-11-07
• Released on: 2008-11-07
• Original language: English
• Binding: Paperback
• 352 pages

About the Author
Tom Hayes is Managing Partner at the New England Consulting Group (th@necg.net), in the company’s Marketing Due Diligence, Healthcare, Consumer Packaged Goods, Insurance, Business Intelligence and other practice teams. Prior to joining New England, Mr. Hayes was Executive Vice President and Director of Publicis Healthcare. He was also a long-time senior executive with several major advertising agencies. Mr. Hayes has published numerous articles in various business and industry publications. He is a frequent speaker at industry conferences and corporate events. Mr. Hayes has a B.S. degree in Metallurgical Engineering from North Carolina State, an MBA from Wharton Graduate School, and an LLB. He served three combat tours in Vietnam and is in the Guinness Book of World Records as the first person ever to ski on all Seven Continents. His Clients have included Assurant to Allied Capital, Bayer to Blue Cross, Meda to Medpointe and Rite Aid to Ross.

Customer Reviews

Experienced Insight on Current, Cutting Edge Companies
As someone new to marketing, the book provided new insight that only experience can deliver. Regardless of one's intellectual background and study of marketing, this book provides unmatched knowledge and examples that only experience can bring.

The book is filled with recent analogues of companies, including start-ups and household name brands, and their attempts in trying new marketing techniques to expand their sales and brand awareness.

This book can be used as a "cheat-sheet" on marketing successes and failures for those who are interested in marketing, but lack experience.

For those who do have years of experience, the book provides new techniques that can help companies stay cutting edge in this era of new technology and innovation.

It's a fun and interesting quick read for anyone passionate about marketing or merely interested in how companies have entered and overcome the competitive market of today.

Ignoring conventional wisdom
There are certainly a lot of books on marketing out there right now, but this one stands out from the rest. Not only is it an entertaining read, but it also contains useful insights that go well beyond the obvious. Hayes' decades of experience in the field are clear in his writing, and he is not afraid to build a case against conventional wisdom.

Maverick Thinking
Insightful..Entertaining...Enlightening. The author illustrates what happens when you have the courage to try new ways of thinking and novel approaches in presenting products to your target market. By tying the
story to actual companies,products and people the reader feels as though he is a part of the process. With the challenges we are facing in today and tomorrow's economic environment, I think there are many business situations that could benfit from the concept of "maverick" thinking.