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Michael Allen's Guide to E-Learning
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| List Price: | $36.95 |
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Product Description
An industry leader speaks out against boring, ineffective, costly e-learning and provides practical guidelines for creation of powerful, e-learning-based performance solutions.
e-Learning is emerging rapidly in schools, businesses, and at home. Millions are being invested in this new, widely available technology purported as the solution to learning challenges. Dr. Michael Allen, commonly considered the father of modern interactive learning, raises concerns about misuses of the technology, missed opportunities, and money wasted on boring, ineffective e-learning. The book offers specific, pragmatic, common-sense approaches to guide the development of successful technology-assisted learning. A free CD-ROM is packed with sample applications. Michael Allen's Guide to e-Learning enables business executives to become discerning e-learning investors and instructional designers to create meaningful performance solutions.
Product Details
- Amazon Sales Rank: #66335 in Books
- Published on: 2002-11-27
- Original language: English
- Number of items: 1
- Binding: Paperback
- 356 pages
Editorial Reviews
Book Info
A how-to book for both instructional designers and executives responsible for corporate e-learning programs. Softcover.
From the Back Cover
As an international speaker and consultant to virtually every business sector over his more than thirty-five years of research and development in technology-based instruction, Michael Allen now speaks out about his frustrations with e-learning and brings fundamental issues to light. He shares specific, commonsense guidelines that reliably produce effective and practical learning solutions. From his pioneering work on learning management systems, to authoring systems, and now on instructional design, experts and buyers alike follow his leadership and respect his opinion:
"Every subject area has its bible. This is it for e-learning. This is the how-to book for both instructional designers and executives responsible for corporate e-learning programs. Especially well done and unique to this book are the chapters on learner motivation and how effective instructional interactivities are created. The bottom line, from our experience working with Michael Allen and his team, is the methods and principles defined in this book work–and work well."
–Mike Groszko, Manager, DaimlerChrysler Quality Institute
"Michael Allen has done it all. He has designed and developed huge amounts of effective e-learning. He has built several very successful businesses providing programs to sophisticated clients. He has managed development. He personally led the creation of Authorware, the benchmark authoring system used throughout the world. He has lectured. He has written. He has taught. His opinions and perspective are sought by many. But mostly, he thinks. And the results of that thinking are to the benefit of us all. I am glad he wrote down what he thinks."
– Gloria Gery, Gery Associates
About the Author
MICHAEL W. ALLEN is a recognized pioneer and leader in the design of interactive multimedia learning tools and applications. He is the founder and former chairman of Authorware, Inc. (now Macromedia, Inc.). He is currently Chairman and CEO of Allen Interactions Inc., which builds interactive learning systems, develops custom courseware, and provides multimedia consulting and training.
Customer Reviews
Great addition to your library
As a Training Manager for a large wireless company I was charged with rolling out our online learning system. As you would expect, I and my company, did a good deal of research before we purchased our system. Michael Allen's book was very helpful in identifying the questions we needed to identify, as a company, before we took the step.
I highly recommend this book. Even though you will likely experience some frustration in your search for the most effective online learning system, his book will make the process less painful.
The book really focuses on the "how to" of developing and designing your online courses. It honestly lays out the pros and cons of online learning. You will find it helpful.
Practical guide to eLearning
I purchased this book as I was beginning to design an eLearning curriculum for my company. The book was a great jumpstart to helping me structure the program, consider ways to involve the learners in eLearning, and remember to find ways to make the course material memorable. I found the accompanying online and CD-based demos to be good stimulators, too. Although I won't be using an authoring tool like the one Michael Allen invented, it was easy to take and apply several of Allen's ideas to my project.
Emphasizing the essentials
This book takes e-learning to its core mandate, that of engaging and involving the learners, so that they learn the key skills and knowledge required.
An excellent and easy read, with lots of good examples and non-examples, nicely compared side by side.
