|
Luxury Brand Management: A World of Privilege
|
| List Price: | $39.95 |
| Price: | $31.96 & eligible for FREE Super Saver Shipping on orders over $25. Details |
Availability: Usually ships in 24 hours
Ships from and sold by Amazon.com
36 new or used available from $31.66
Average customer review:
Product Description
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
Product Details
- Amazon Sales Rank: #50941 in Books
- Published on: 2008-03-31
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 400 pages
Features
- ISBN13: 9780470823262
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
Customer Reviews
ABOUT TIME!
One of the best, most real and honest textbooks on Branding I have ever read.
I bought it for my whole management team.
In the luxury cosmetics sector myself, I can attest to the truths and awesome advice the book gives on ALL the facets of brand management. A real winner!!
A-Z of Luxury Brand Management
All you need to know about the luxury side of the fashion business. From Armani to Louis Vuitton... An index of juicy information about the luxury fashion brands.
