Gender and Marketing
Women make about 80% of buying decisions - trading without understanding how women buy is loosing you most of the marketplace.
Talking from 9 to 5: Women and Men at WorkMarketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market SegmentEveolution: Understanding Women--Eight Essential Truths That Work in Your Business and Your Life
Talking from 9 to 5: Women and Men at Work
by Deborah Tannen
$10.04		Marketing to Women: How to Understand, Reac...
by Marti Barletta
$21.37		Eveolution: Understanding Women--Eight Esse...
by Faith Popcorn
$20.95
Dickless Marketing: Smart Marketing to Women OnlineDon't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial MarketJust Ask a Woman: Cracking the Code of What Women Want and How They Buy
Dickless Marketing: Smart Marketing to Wome...
by Yvonne DiVita
$24.95		Don't Think Pink: What Really Makes Women B...
by Lisa Johnson
$15.64		Just Ask a Woman: Cracking the Code of What...
by Mary Lou Quinlan
$20.40