Product Description

A helpful guide that shows event planners how to market their business
World events and economic trends are challenging the event management industry more than ever before. Planners everywhere are looking for strategies to regroup, diversify, and gain a competitive edge. Marketing Your Event Planning Business is the ultimate guide to showing event management professionals how to set themselves apart. Topics covered include: diversifying the client base, developing niche markets and areas of expertise, establishing a back-up plan for use during downturns, and innovative ways to solicit new sales.

Judy Allen (Toronto, ON, Canada) is a highly regarded expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning and production company that consults on orchestrating special events worldwide. She is also the author of Event Planning (0-471-64412-9), The Business of Event Planning (0-470-83188-X), and Event Planning Ethics and Etiquette (0-470-83260-6).

Product Details

• Amazon Sales Rank: #129039 in Books
• Published on: 2004-06-11
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 320 pages

Review
For those tired of being a well-kept secret, this book offers invaluable advice on targeting talents and targeting clients. -- Lisa Hurley, Editor, Special Events Magazine

Judy Allen's tips, provided with the insight of experience, allow the reader to look differently at the opportunities available. -- Joan L. Eisenstodt, Chief Strategist, Eisenstodt Associates, LLC, Conference Consulting, Facilitation & Training

Judy's crafted another meaningful book. Every business owner must immediately add this treasure chest of useful ideas to their bookshelf. -- Richard Aaron, CMP, CSEP, President of BiZBash Media, NYC

The ultimate resource guide to event planning. It's everything you need to know to launch a successful company. -- Ramey Warren Black, Partner, Media-Savvy

Review
Praise for

Marketing Your Event Planning Business

"For event planners who are tired of being a well-kept secret, marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It's a wonderful boost for event planners looking to expand their client base."
—Lisa Hurley, Editor, Special Events Magazine

"Judy Allen has crafted another meaningful book in her series on event practices. Every business owner must immediately add this treasure chest of useful ideas to their bookshelf."
—Richard Aaron, CMP, CSEP, President of BiZBash Media, NYC

"In an ever-competitive marketplace, a meeting practitioner must know the niche in which she or he wants to establish credibility. Once established, marketing oneself and one's services becomes an exciting challenge. Judy Allen's tips, provided with the insight of experience, and with humor, allow the reader to look differently at the opportunities available."
—Joan L. Eisenstodt, Chief Strategist, Eisenstodt associates, LLC, Conference Consulting, Facilitation & Training; and 2004 CIC Hall of Leaders Inductee

"Judy Allen has given us the ultimate resource guide to event planning. It's everything you need to know to launch a successful company."
—Ramey Warren Black, Partner, Media-Savvy

From the Inside Flap
Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events.

In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base—in good times or in bad.

Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to:

• Diversify your client base
• Develop niche markets and areas of expertise
• Define and customize your customer service
• Establish a back-up plan for use during downturns
• Solicit sales and develop new business
• Market yourself within your company and in the industry
• Set up your own event planning business

Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for:

• event planners
• event planning management companies
• suppliers
• public relations, communications, and administrative professionals
• professionals in the hospitality, culinary, and travel industries

Customer Reviews

Realy usefull
Real good analysis of event market. A lot of good ideas. A god seeing of what need to be done to catch new customers.
Thanks, I'll use it a lot for my company