Product Description

Finally, a resourceful and unique primer on financial statements that uses a creative and different approach to explain every kind of financial report a small business owner or manager needs to succeed. Through an unique visual approach, this book leads users to a clear understanding of how business scores are kept and how to interpret the results.From balance sheets, cash flow statements and income statements, learn how to understand the basic elements that will pave the way to achieving financial success.

Product Details

• Amazon Sales Rank: #4358 in Books
• Published on: 1998-02
• Number of items: 1
• Binding: Paperback
• 223 pages

From the Back Cover
Amazon readers love this five-star title:

"Buy this book first."
"Perfect for budding entrepreneurs!"
"Makes a complicated subject seem like child's play."
"A masterpiece for non-financial managers."
"The best book available on the subject."

About the Author
Thomas R. Ittelson, is a scientist, businessman, author, and teacher with many years of hands-on experience in business development and marking for technical companies. As a consultant to entrepreneurs, Ittelson has written business plans and prepared financial projections that have helped raise more than $500 million in start-up equity capital. Financial Statements was born from the author's efforts to teach client entrepreneurs how to design and use financial statements in their start-up businesses.

Customer Reviews

Well written, easy to understand
This book is an easy read, but like any great book, it leads to a deeper understanding of the subject matter. I'll be referring back to it frequently.

Good but not consise
It's clear and detailed. If you follow every step you will definitely understand everything. However, there are many overlaps which you may not need.

Excellent book to develop the foundations of financial accounts
I learn by example and this book allowed me to do just that. With the 39 well-explained real-life like transactions the authors guides the student through many aspects of financial transactions. A very good book and well worth the read to develop a solid foundation to financial accounting. Not a comprehensive financial accounting book by any means, but does an excellent job developing the most important concepts. The book also provides an introduction to ratio analysis which is useful especially after going through the case. In all, very highly recommended! Good job Mr. Ittelson!