Product Description

*Covers the basics of marketing, finance, strategy development, management, communication, and technology

*Self-assessment exams serve as educational tools

*Short teaching cases and clinical examples help you adapt theory and concepts to your own practice

Product Details

• Amazon Sales Rank: #636807 in Books
• Published on: 2001-02-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 340 pages

Review
"This is a book to study, explore, reread and, most importantly, help you learn each day on the frontline of patient care and health care business. It is the first substantive text, seeped in the science of today's MBA programs, which serves the sophisticated information needs of today's eyecare business clinician. This work is rich with solid referencing, crisply written narratives, and real-life examples. Simply put, Drs. Moss and Shaw-McMinn have delivered the new standard bearer for excellence in eyecare practice management." - From the Foreword by Barry J Barresi, OD PhD Vice President for Clinical Care and Services; Professor of Health Policy, New England College of Optometry, Boston, USA"

From the Publisher
This is the first book for eyecare professionals that is written from a business management perspective, taking business concepts and applying them to eyecare practice. The knowledge of business principles presented will help make you able to gain a competitive edge in the changing world of health care.

About the Author
Gary L. Moss OD, MBA, FAAO, is Associate Professor, Vision Science and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston; Peter G. Shaw-McMinn, OD, is Clinic Director, Sun City Vision Center, California

Customer Reviews

Great ideas you might not have thought of.
This book has practical ways to promote your eyecare business. I started with an easy one: create an office book for your waiting room. Your office book tells about your Dr. the staff, your office policies and services. Eyecare Business Marketing and Strategy has ideas for promoting your business to your own patients, as well as attracting new patients at many levels - from when they decide to seek eyecare, to after they leave your office. Easy to understand and practical.

good book
has a lot of helpful topics on management, buying a practice, and marketing a practice to make it successful.