Product Description

Do you think you have a "bad memory"? Impossible, says Kevin Trudeau, the world's foremost authority on memory improvement training. There are no bad memories, only untrained memories. In order to release our natural photographic memory, Trudeau says, we just need to learn to retrieve what we already know. As founder of the American Memory Institute, Kevin Trudeau has already helped more than one million people do just that.

Each Mega Memory lesson in this book takes no more than thirty minutes per day and uses pictures, rather than the laborious word-association techniques of other memory systems, to activate our inborn photographic memory. With, this easy-to-follow system, you'll be able to instantly remember names, phone numbers, addresses, financial data, speeches, and schoolwork. Even better, Trudeau's system ensures instant recall and long-term Mega Memory. All you need is the desire to unleash your Mega Memory, and you can reap these incredible rewards!

Labeled with a learning disability at an early age,was convinced his problem was an inability to recall information. He read everyhing he could on memory improvement. Eventually, he developed his own program for memory retrieval and formed the American Memory Institute. His Mega Memory home study system is the most utilized self-improvement series of all time. Trudeau lives in Chicago, Illinois.

Product Details

• Amazon Sales Rank: #126876 in Books
• Published on: 1997-05-05
• Released on: 1997-04-23
• Original language: English
• Number of items: 1
• Binding: Paperback
• 368 pages

Features

• ISBN13: 9780688153878
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author

Labeled with a learning disability at an early age, Kevin Trudeau was convinced his problem was an inability to recall information. He read everything he could on memory improvement. Eventually, he developed his own program for memory retrieval and formed the American Memory Institute. His Mega Memory home study system is the most utilized self-improvement series of all time.

Customer Reviews

The techniques work, but the book is bad
Before I cut into this book, I have a few things to say up front. The techniques in this book work, there's no reason why they shouldn't, they've been working for years. I have to say, in some cases, I thought Trudeau's peg words were better than others I've read and he does all the usual techniques, albeit with different names.

That being said, I considered the book almost un-readable. After reading the much better "Your Memory" by Kenneth Higby (the best of all the memory books in my opinion), "Use Your Perfect Memory" by Tony Buzan and a couple of Harry Lorayne's books ("How to Develop a Super Powered Memory" and "The Memory Book" with Jerry Lucas), I found this book sub-standard. Trudeau baby feeds the information to the reader, constantly assuming that you are stupid. The amount of repetition is unnecessary, and seems just like padding (why not just tell you to re-read it?). There are a lot of statements like "Ok, now stand up and repeat the words out loud", "Now do it again" etc... He talks down to his readers throughout. If you don't mind that, you'll probably like the book.

On top of that, Trudeau never gives credit where credit is due. He leaves the reader to assume that all of these techniques are his own invention, when they are actually just variants of systems in common use. He uses a variation of a phonetic system created in the mid 1600's but never says as much, maybe he doesn't know. The book often reads like a Mega-Memory advertisement.

Finally, Trudeau gives tons of scientific "facts" about memory and imagery without ever feeling the need to back any of it up with a references (Apple didn't create icons by the way, that was Xerox). He says that you shouldn't take notes because it encourages you to forget what you've written, but saying it out loud enourages you to remember. Saying it out loud gets you to use your vocal cords and "Neruo-muscular memory" kicks in because you're using your vocal course which creates more memory links. What about your eye seeing you write something, your hand muscles moving the pen etc...? Aren't those neuro-muscular too? I don't know how many of the scientific "facts" are true or not, but I saw enough wrong to doubt most of the rest. The whole thing is written in a shoot from the hip fashion without verification from other sources.

All the other books I quoted either supplied references (Higbee), or avoided making scientific statements at all (the rest). Either way, I respect those authors much more.

Forget It.
Kevin Trudeau's Mega Memory will probably work for some people, but it will not be everything for everyone. The premise is that if you can visualize concepts for remembering names, numbers, etc., they are much easier to carry with you. This is probably true, and the beginning chapters can be accomplished very easily and do have limited use, but that's about it. To be completely successful with the system one would, as the book says, need to practice only 30 minutes a day, but for a very large number of days. I would slightly recommend part one of the book. Part two would be an excercise I'd rather forget. Success would probably come with total immersion, but I'll stick to my day planner, thanks.

"Mega Memory" is one of the frauds Trudeau was prosecuted for.
Kevin Trudeau used to do infomercials for his "mega memory" system until he was prosecuted for fraud by the Federal Trade Commission, including for making false claims about his mega memory system. The FTC doesn't prosecute that many people for fraud, so it takes a rather egregious violator to get their attention. Convicted con artist Kevin Trudeau made outrageous and false claims about mega memory, including that "Kevin Trudeau's breakthrough techniques were developed while working with blind and mentally handicapped students. Their recall ability increased from 15% to 90% in just 5 days"

There are plenty of legitimate books on how to improve your memory, but this isn't one of them.

Of course, you can buy this book and try it. Just try not to forget that it didn't work for you since it won't help your memory.