Substance Library
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your OrganizationZag: The Number One Strategy of High-Performance Brands
Eating the Big Fish: How Challenger Brands ...
by Adam Morgan

This is one of the first books I read about thinking differently, approaching brands in new ways, and how challenger brands ca...
The Pirate Inside: Building a Challenger Br...
by Adam Morgan
$29.84
Zag: The Number One Strategy of High-Perfor...
by Marty Neumeier
$16.47
The Brand Gap: Expanded EditionRules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and ServicesThe Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The Brand Gap: Expanded Edition
by Marty Neumeier
$14.95
Rules For Revolutionaries: The Capitalist M...
by Guy Kawasaki
$11.29
The Art of the Start: The Time-Tested, Batt...
by Guy Kawasaki
$17.79
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)Made to Stick: Why Some Ideas Survive and Others DiePurple Cow: Transform Your Business by Being Remarkable
Perfect Pitch: The Art of Selling Ideas and...
by Jon Steel
$19.77
Made to Stick: Why Some Ideas Survive and O...
by Chip Heath
$17.16
Purple Cow: Transform Your Business by Bein...
by Seth Godin
$13.62
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