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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
By Guy Kawasaki, Michele Moreno

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Product Description

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.

* Create Like a God *

Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.

* Command Like a King *

Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).

* Work Like a Slave *

Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.

Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.


Product Details

  • Amazon Sales Rank: #116244 in Books
  • Published on: 2000-05-01
  • Released on: 2000-05-03
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 224 pages

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