Product Description

You've invested in your website and ecommerce, now it's time to bring qualified leads, prospects, and customers. The secret is to get your website to the top of the search engines. With this book as your manual, you'll be an expert at building and managing your SEO and PPC campaigns. We include 26 hands-on case studies. There are also interviews with top people in the industry, plus checklists and 47 bonus tips. The authors are co-founders of a Silicon Valley startup that is a Google Certified Agency.

Product Details

• Amazon Sales Rank: #1203116 in Books
• Published on: 2006-05-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Customer Reviews

Nice overview, helpful advice
This book was a little on the skimpy side, but the information that was covered was nicely written. I wish this book had been more for SEO's than people trying to do SEO themselves. There are a lot of details in the book that an optimizer doesn't have to deal with. On the other hand, it did give me several good ideas for the future. I only took off 1 star because I skipped several chapters. I would recommend this book to others, in fact, I already have.

On your side
Want to get your business listing at the top of the search engines? It's essential, then, to have Insider SEO & PPC on your side: its chapters juxtapose case study examples with insights on bids, paid ads, positioning, strategies for landing pages, and relevant categories, and provide the best in applied logic and real-world examples.

Diane C. Donovan
California Bookwatch

The Author Speaks!
I'm one of the authors of this book. The book covers four topics: a) online marketing (the Buying Cycle, ROI, and so on), b) SEO (how to modify the HTML to improve indexing), c) PPC (how to create and manage your ads in Google and other search engines), and d) analytics (how to use analytics to evaluate your ad campaigns, plus a comparison of three analytics packages).

We're co-founders and directors of an SEM company with 45 employees. The book is based on our internal notes on how to set up and manage campaigns. It also includes 26 case studies, with our recommendations and the results for the campaigns. We wrote the book so other PPC managers and people who manage their own PPC for their websites could learn how to do it professionally.

Yes, I wrote a review of Goodman's book, and it includes a negative statement because he made a glaring error. But my review of his is overall positive and I recommend his book. I've written a number of long reviews of other SEO and PPC books so customers and friends would know what to buy or avoid. Search for those on the web and you'll find a collection of useful reviews of SEO and PPC books.

The book is only $20 at Amazon. It'll save you a great deal of money in Google. You'll also understand more about PPC if you decide to hire someone to manage your PPC campaigns.