 | Designing Web Navigation: Optimizing the User Experience by James Kalbach
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 | Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
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 | Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman
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 | The Design of Everyday Things by Donald A. Norman
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 | Buyology: How Everything We Believe about Why We Buy Is Wrong by Martin Lindstrm
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 | Handbook of Usability Testing: Howto Plan, Design, and Conduct Effective Tests by Jeffrey Rubin
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