Product Description

A Consultant in a Book for the millions who start a new business every year on the barest of resources, Shoestring Venture: The Startup Bible is like hiring a high-level consultant to deal with the bewildering maze of issues from finance to marketing to technology that all entrepreneurs face. Every business is nothing but a series of decisions which can make or break the business. You could say that, if there's a science of business, it's the science of making good decisions. And every bootstrap entrepreneur faces the daunting task of making ALL the business decisions, any one of which could either doom the enterprise or catapult it to stratospheric success. That meas that every entrepreneur has to quickly get up to speed on every issue their business faces. Shoestring Venture: The Startup Bible is the most exhaustive set of practical resources collected to empower entrepreneurs to make the right decisions on a limited budget, from business concept to product development to Web marketing. We call a 'consultant in a book,' there to give considered and experienced answers to the infinite questions that come up. Shoestring Venture-The Start-up Bible - All entrepreneurs - even the smallest operating on the tightest of budgets - have the opportunity to build powerful start-up organizations.

Product Details

• Amazon Sales Rank: #230790 in Books
• Published on: 2008-11-18
• Original language: English
• Number of items: 1
• Binding: Paperback
• 560 pages

About the Author
Steve Monas has successfully launched a string of Web and entertainment business ventures. He currently lives in San Diego, where he enjoys an active lifestyle. Richard Hooker, MBA, heads up a Los Angeles marketing and advertising consulting agency that specializes in start-ups, turnarounds, and independent film.

Customer Reviews

A Must-Have Resource
The Shoestring Venture: The Startup Bible is well developed, well thought out, well organized. It provides a wealth of information for those looking start their own small, medium, or large business venture.

Hooker and Monas provide websites appropriate for learning about incorporation, choosing a domain name, marketing strategies, finances, taxes and anything else anyone ever wanted to know about starting their own business.

This is an invaluable resource that has opened my eyes to all the resources available. Hooker and Monas have also established a website where all the links they mention in the book are listed and accessible by a click of the mouse, without having to retype all the links in a browser to find the information wanted. What a great idea!

This is certainly one resource I am glad to have on my bookshelf.

All in one
If I got a chance to choose a name for this book, I would have called it "The Cheat Sheet of business". It has everything a person needs to start a small business, or needs a handy reference to do things the right way in his business.
It is very well structured and you can readily jump chapters, to get the information that you are specifically looking for.
This is not a "Who wants to be a millionaire" or a "Get Rich Quick" kind of a propaganda type of book, which we so often come across, but is actual a handy book for all those entrepreneurs looking for all the resources and technicalities of a successful business.
This book deals with serious topics in a lucid fashion. It has everything from naming a business to outsourcing and data mining and HR policy. As I read the book, I was amazed at the amount of research which went behind this book, it has the links of all the resources that you will ever need, and all the urls are consolidated under one easy clickable link.
I do freelancing myself, and being computer savvy I did not have to spend much time of the chapters dealing with hardware/software or even the back office stuff, but if the latest computer terms bother you, you should definitely read this book, and get in sync with the rest of the world in what's going on. It might be a steep learning curve for a non internet or non computer savvy business man to digest the chapters, but you will be thankful that you did, and help your business by using the resources mentioned.

Best Business Book Ever!
When I first heard the title, Shoestring Venture, The Startup Bible, I laughed to myself wondering if the author was trying to start a new religion. I thought that the book would be worth about the same cost as a shoestring. I was wrong. This is the best book I have read about starting a new business venture. If you don't buy any other business book, buy this one. This book is 558 pages of pure gold to anyone wanting to start their own business. In eight chapters, Steve Monas and Richard Hooker take you step by step through the process of starting a business. Keep this on your desk as a reference manual. I only see one drawback to this book--it focuses heavily on ecommerce and online marketing. There is nothing about brick and mortar stores or print media marketing campaigns. I would like to have read more information about these subjects. Otherwise, the book is great to keep around as an answer to your questions.