Product Description

Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.

Product Details

• Amazon Sales Rank: #31896 in Books
• Published on: 2007-10-09
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 656 pages

Customer Reviews

Good Book
This book provides an excellent background for learning applied managerial economics. Mr. Baye uses interesting real-world examples, which is difficult when writing about the entirely hypothetical world of micro-economics. I felt that the section on Game Theory was especially useful in explaining real world market paricipant behavior in pricing decisions. Overall, I would highly recommend this book for both students of economics, as well as those non-students seeking a weekend of light reading in the topic of economics.

A wonderful combination of theoretical economics and hands-on business strategies
Used during my MBA studies at Pfeiffer University in Charlotte, North Carolina, the book was alwys helpful and provided me the necessary insights into the economical theory. I alredy learned the content back in Germany during my first business administration studies. Nevertheless, the American studies are more oriented towards the practical approach, so it provided me a good help to build the bridge between the economic theories, and the hands-on practical approach. We all sweated sometimes sitting over complicated formulas, but this book makes it easy to understand. A great help, as mentioned before. There is in the meantime a newer version on the market, but this one was fine for me, too. When you look for a good, solid help to understand the basics on how everything flows together, this book is a great resource!

Good Econ Book
I had to get this book for an Economics class I took in pursuit of my MBA. It is an easy read with good problems. It really helps understand economics in a simple way.