Product Description

Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.

. Presents criteria for selecting the most appropriate metric for every case
. Takes a product and technology neutral approach
. Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed

Product Details

• Amazon Sales Rank: #31959 in Books
• Published on: 2008-03-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 336 pages

Features

• ISBN13: 9780123735584
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
"If Tom and Bill could convince me, perhaps the world's biggest fan of qualitative testing, that usability metrics are really valuable-which they have, in this wonderful book-then there's no doubt they'll convince you. I loved reading this book, because it was exactly like having a fascinating conversation with a very smart, very seasoned, and very articulate practitioner. They tell you everything you need to know (and no more) about all the most useful usability metrics, explain the pros and cons of each one (with remarkable clarity and economy), and then reveal exactly how they actually use them after years and years of real world experience. Invaluable!" Steve Krug, author of Don't Make Me Think: A Common Sense Approach to Web Usability

"This book is a great resource about the many ways you can gather usability metrics without busting your budget. If you're ready to take your user experience career to the next level of professionalism, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended."
Jakob Nielsen, Principal, Nielsen Norman Group, author of Usability Engineering and Eyetracking Web Usability

"If you do any type of usability testing, you need this book. Tullis and Albert have written a clear and comprehensive guide with a common-sense approach to usability metrics."
Ginny Redish, President of Redish and Associates, Inc., author of Letting Go of the Words

About the Author
Thomas S. (Tom) Tullis is Senior Vice President of User Experience at Fidelity Investments. He joined Fidelity in 1993 and was instrumental in the development of the company's User Experience department, whose facilities include a state-of-the-art Usability Lab. Prior to joining Fidelity, Tullis held technology positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity's usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times. Tullis received his B.A. from Rice University, M.A. in Experimental Psychology from New Mexico State University, and Ph.D. in Engineering Psychology from Rice University. With more than 30 years of experience in human-computer interface studies, Tullis has published over 50 papers in numerous technical journals and has been an invited speaker at national and international conferences. He also holds eight United States patents.

Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is a frequent instructor at the International Usability Professional's Association Annual Conference and an Adjunct Professor in the graduate program in Human Factors and Information Design at Bentley University. Bill has published and presented his research at more than thirty national and international conferences. He recently co-authored (with Tom Tullis) the first ever book on usability metrics, "Measuring the User Experience: Collecting, Analyzing, and presenting Usability Metrics", published by Elsevier/Morgan Kauffman in 2008. He has been on the International Usability Professional's Association Annual Conference (UPA) Committee since 2003 and on the editorial board for the Journal of Usability Studies since 2009. Bill has been awarded prestigious fellowships through the University of California Santa Barbara and the Japanese Government for his research in human factors and spatial cognition. He received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research.

Customer Reviews

Most comprehensive book I've found about measuring usability
Finally, a book that brings together all the best practices and methods for collecting, analyzing and presenting metrics for usability evaluations from all the best (and most reliable) sources. The book is concise and succinct, and draws so much of its content from industry research and experience. It's pure gold!

I simply couldn't believe that everything I have learned (through experience) and read (through research) over the last 7 years was put into one place!

In my opinion, this book will easily become required reading (as Jakob Nielsen's - "Usability Engineering") and used by those new to the field, and practitioner's as reference.

a "must have" for usability practitioners
Evaluation is near and dear to my heart and this book is straight forward, easy to read and gets right to the point. It is pragmatic and practical -- exactly the kind of book practitioners need. But it is also nice for those of us that think of ourselves as applied researchers too. It not only talks about various measurements -- how to take them, how to present them, when to use them and their positives and negatives etc., but it also gives a briefing and/or references to the related research both pro and con.

I would rate this book as a "must have" for anyone that does evaluation.

Finally I understand how to use what I learned in STATS class for User Experience Design
I had to take a stats course for my Masters in Human Computer Interaction; I had a hard time translating the concepts into an easy format that I could apply for usability testing. I search for days online and in the library for books or articles that explained these concepts with an experience design theme. I finally found a book that does this and also gives me confidence/evidence in advocating for a user experience process in my company.