Product Description

For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility. Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.

Product Details

• Amazon Sales Rank: #166704 in Books
• Published on: 2005-08-27
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 912 pages

From the Publisher
For courses in Business Environment, and Business/Government/Society. The author takes a managerial orientation focusing on strategy formulation and implementation. He integrates treatment of the economics and politics of antitrust, regulation, environmental protection, and international trade policy. Ethical dimensions of issues are considered as well as the development of frameworks for analyzing ethical concerns and making decision.

From the Back Cover

ANTITRUST AND REGULATION. INFORMATION INDUSTRIES AND THE INTERNET. GLOBALIZATION AND INTERNATIONAL POLITICAL ECONOMY. ACTIVISTS AND THE MEDIA. ETHICS AND CORPORATE SOCIAL RESPONSIBILITY.

The Fourth Edition is a thoroughly updated version of David Baron's best-selling Business and Its Environment. The book considers a set of important business issues involving the public and government and emphasizes strategies for effectively and responsibly addressing those issues. The conceptual frameworks presented give the reader a deeper understanding of the environment of business and a solid foundation for strategy formulation. The approach taken is managerial in both subject matter and in the 73 cases in the book. The Fourth Edition includes:

• a new chapter on information industries and the Internet
• a new chapter on law and markets, including intellectual property protection, contracts, and torts
• chapters on China, the European Union, and Japan
• cases on environmental protection, pharmaceuticals, information technology, the Internet, international trade, ethics, corporate social responsibility, the public and the news media, interest group competition, and antitrust and regulation
• 20 new cases on companies including Enron, Microsoft, eBay, Citigroup, Schering-Plough, British Petroleum, and DoubleClick.

About the Author

David P. Baron is the David S. and Ann M. Barlow professor of political economy and strategy in the Graduate School of Business at Stanford University. He has been a professor at Northwestern University and a visiting professor at Harvard University and universities in France and Belgium. An active researcher and writer, he serves on the board of, editors of Business and Politics, the Journal of Economics and Management Strategy, and the Quarterly Journal of Economics. He is a fellow of the Econometric Society and a member of the American Economic Association and the American Political Science Association.

Customer Reviews

New Edition is Better
There is a new edition (the fifth) for this book, and it is better than the edition shown here. While avoiding a polemical view, Baron illustrates business ethical priciples with very poignant examples and stories. The case studies are very up to date and fun to read. More than that, though, the case studies can form a basis for classroom debate and discussion which not only brings the material to life but also promotes critical thinking and articulation among students.

I liked it very much, and recommend it highly.

Pretty Easy Reading
I've read a good chunk of this book during a B-school elective on non-market strategies, and found it imparted some valuable information. It's not very prescriptive if that's what you're looking for. But it made me feel like I got something out of the class despite an unstellar professor.

Business and Its Environment (5th Edition)
This book is an easy read. It has tons of useful information. I would recommend this book.