Product Description

A snobbish wife and her henpecked husband travel to Dr. Kellogg's spa in turn-of-the-century Battle Creek, where the youth-crazed affluent succumb to quackery. By the author of East is East. Reprint. 50,000 first printing. $50,000 ad/promo.

Product Details

• Amazon Sales Rank: #16486 in Books
• Published on: 1994-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 476 pages

Features

• ISBN13: 9780140167184
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From Publishers Weekly
Boyle's wickedly funny spoof of the turn-of-the-century health spa craze is packaged in a 50,000-copy "cereal boxed" edition.
Copyright 1994 Reed Business Information, Inc.

From School Library Journal
YA-This novel gives readers insight into the health attitudes and morals of the early 1900s. It's also a riot to read. Boyle points out the ease with which medicine was manufactured at the turn of the century, and the dangers of taking them. John Harvey Kellogg, founder of Kellogg cereals, is mercilessly portrayed as an unethical doctor who purposely misinformed his patients. He supported his outlandish claims with circus tricks that demonstrated the violent potential of eating meat. The man is also shown to have had a humanitarian side. He adopted over 52 children, many of whom went on to become successful doctors and lawyers. Another of the main characters, Will Lightbody, unwittingly becomes addicted to Sears's White Star Liquor Cure. He has a chronically upset stomach, and the tonic his physician prescribes has alcohol as the main ingredient. Will's wife, in a desperate attempt to cure his alcoholism, surreptitiously slips "the cure" into his evening coffee-the active ingredient being opium. And so the story continues.
Heidi M. Steinhauer, Embry-Riddle Aeronautical University, Daytona Beach, FL
Copyright 1993 Reed Business Information, Inc.

From Library Journal
Focusing on the "Biggest Little City in the U.S.A.," Boyle provides a delightfully comic anatomy of a society obsessed with miraculous cures and spectacular successes. In 1907, Battle Creek, Michigan, is a magnet for rich seekers of health and robust seekers of wealth. The former flock to John Harvey Kellogg's health spa, where the regimen requires a change in the intestinal flora via five enemas per day. The latter attempt to con their way into the booming breakfast food business. Rich with historical and imaginative details, the novel includes a romantic love story and a fierce battle between a determined father (Kellogg) and an evil son (the only one of 42 adoptive children who defies the great healer's efforts at reform). In this inventive and highly entertaining story, Boyle's proven talents are again displayed in rare form. Previewed in Prepub Alert, LJ 1/93.
- Albert Wilhelm, Tennessee Technological Univ., Cookville
Copyright 1993 Reed Business Information, Inc.

Customer Reviews

"A steak is every bit as deadly as a gun."
At the turn of the 20th century Battle Creek, Michigan was a magnet for the health-conscious while simultaneously attracting breakfast food speculators from around the country. In THE ROAD TO WELLVILLE T.C. Boyle spins an insightful and entertaining tale combining both of these historical movements. After surviving many attempts to making breakfast food products that were sabotaged by his jealous brother, he turned his attention to developing a sanitarium to launch his firm beliefs in a scientific diet that will treat the nation's ill health. After much hard work and determinism Kellogg's dream soon materialized as the sick traveled from afar to undergo daily enemas and milk diets in an effort to cleanse their systems.

According to the back cover this book is "wickedly comic" and "a comic tour de force", but I felt that this book wasn't all that laugh-out-loud funny. Sure, there is a plenty of T.C. Boyle's smart and intelligent prose but rarely did I find myself giggling while reading. The only passages that made me smile included the antics of Dr. Kellogg's disobedient foster son, especially the Christmas caroling scene.

All in all, I appreciated this book for its unique glimpse into this often-forgotten piece of American history; it's difficult to go wrong with T.C. Boyle as he always seems to spin an entertaining story.

Hilarious satire with a timely message
The Road to Wellville is going on my list of absolute favourite books. This is one of the funniest novels I have ever read, and also one of the most educational. T. Coraghessan Boyle has perfected the art of understatement. One of my favourite parts is when Eleanor Lightbody is receiving her German therapeutic massage: "She sank beneath it, dreaming of those sylvan glades, of men and women alike gamboling through Bavarian meadows, as naked as God made them, and she felt herself moving, too, the gentlest friction of her hips against the leather padding, moving forward and downwards and ever so therapeutically into that firm sure touch." Trust me, when you get to that part of the book, all will make sense in a most delightful way!

This is a chronicle of the scatological misadventures of the spa/health set of the 1890s/1900s. Why do I say scatological? Well, John Kellogg (inventor of corn flakes and peanut butter) was obsessed with the alimentary canal. He believed a strict regimen of no fewer than five enemas per day was necessary for good health. His obsession with defecatory health permeates the novel and gives it its own unique...er...flavour.

But the novel is not a coprocentric treatise. It is a hilarious, rollicking journey through the life of a quack who didn't know he was a quack, and through the lives of those he effected.

I was first introduced to this tale through the critically-panned film version (which I personally enjoyed very much!). The book shares many common plot elements with the story, but, as is the usual case, is far superior to its film adaptation. It is also a very quick and easy read.

It's easy to disassociate myself from the ridiculous treatments included in this book (breathing in radium as a means of treating jaundice is a perfect example), but, I can't help but think T. Coraghessan Boyle may have meant this book to serve also as a cautionary tale. Sure, it's fun to laugh at those silly people of a hundred years ago, but similarly ridiculous and life-threatening "treatments" are being given out now under the guise of holistic healing.

Father Knows Best, Or So He Says
John Harvey Kellogg was a man ahead of his time. From the family that invented the corn flake, Dr. Kellogg ran a Sanitarium in Battle Creek, Michigan, that was one of the first of its kind in America. Concerned with the physiologic health of its inmates (mostly from the wealthy and upper middle class population), Dr. Kellogg prescribed lots of exercise, enemas, a diet consisting of milk, vegetables, fruits, and grains. No meat of any kind was allowed. The inbibing of alcohol was forbidden as was any kind of sexual activity. Sleeping quarters, even for husbands and wives, were strictly segregated. Dr. Kellogg also performed various experiments to create different types of foods (e.g. corn pulp). He even kept a laboratory holding containers of various animals' feces which Dr. Kellogg believed had the same nutritional value as a steak. Dr. Kellogg was a rigid, self-righteous man who thoroughly believed in his infallability. Never mind that one of his patient's skin was steadily becoming green and that another one was accidentally electrocuted while lolling in a sinusodial bath. We later learn that Dr. Kellogg misdiagnosed one of his patients as having "autointoxication" (all of his patients were allegedly suffering from this malady), when what he really had was an intestinal ulcer. Nor would Dr. Kellogg brook any disagreements with him or his methods. Besides his closest competitor, C.W. Post (whose slogan, "the road to wellville" Dr. Kellogg thoroughly despised), the individual who gave Dr. Kellogg the most trouble was his adopted son, George, who was extraordinarily hostile, rebellious, and downright psychotic. Dr. Kellogg believed that George was the only failure in his brood of 42 adopted children.

_The Road To Wellville_ is populated with many colorful and eccentric characters. These include the businessman Will Lightbody (whose name perfectly described him) and his wife, Eleanor, who convinced her husband to accompany her to the San. Both, according to Dr. Kellogg were very ill. Will, who occasionally strayed from the San to partake of hamburger sandwiches and liquid libations, must endure severe punishment for his recalcitrance. Eleanor was befriended by Lionel Badger, in whom Dr. Kellogg deeply mistrusted, and who was a radical anti-vivisectionist and a thorough believer in nudism. Eleanor was also treated outside the San by the German, monocle wearing Dr. Spitzvogel, who would have gone to prison if his methods were judged by today's standards. There is young Charlie Ossining, whom Will and Eleanor met while on their train trip to Battle Creek. Will and others invest in Charlie's breakfast food scheme. Charlie hoped that his venture would enable him to cash in during the then current breakfast food craze. Unfortunately, Charlie's plans go awry because he must contend with Bender, his flagrently dishonest business partner.

T.C. Boyle tell his novel with lots of verve, humor, warmth, and humanity. Because Boyle cares deeply about his characters, so do we. What makes _The Road To Wellville_ so poignant is its relevance to today's world. Who amongst us is not familiar with the various diet fads that promise to make the obese lose up to 30 lbs. in two weeks? New health and sports clubs constantly crop up everywhere that brag about their latest state of the art exercise equipment. And who has not seen TV advertisements hawking all sorts of gadgets, and what not that were specially designed to build up men's abs or to flatten women's tummys? So order _The Road To Wellville_ now, and if you do not find it thoroughly enjoyable, engaging, and funny, your local book store owner will totally refund your money.