Product Details
Switch: How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard
By Chip Heath, Dan Heath

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Product Details

  • Amazon Sales Rank: #19654 in Books
  • Published on: 2010-02-16
  • Released on: 2010-02-16
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 320 pages

Editorial Reviews

About the Author
Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a consultant to the Aspen Institute. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.