Product Description

Product Details

• Amazon Sales Rank: #641278 in Books
• Published on: 1996-07-11
• Original language: English
• Number of items: 1
• Binding: Paperback
• 416 pages

Amazon.com Review
Given the profound influence that the writings and teachings of Marshall McLuhan have had in the Information Age, it is surprising how few people have read anything more than context-free excerpts printed in indecipherable day-glo fonts over a background guaranteed to induce vertigo. But once you actually get around to reading McLuhan's ideas about the Global Village, the history of print, and the rise of digital media, you realize that behind the hype he did indeed make many substantive and influential contributions.

Surprisingly, most of McLuhan's seminal books are still out of print (as of 1996). Luckily, this collection of articles and excerpts from his most important books is a comprehensive and accessible overview of the musings of the "Patron Saint of the Digerati". It includes substantial passages from my favorite McLuhan book The Gutenberg Galaxy (a brilliantly provocative academic treatise about the history and consequences of writing and printing), as well as many articles and interviews you wouldn't find in any of his previously published books anyway.

The main weaknesses of this volume are that it does not include excerpts from the hyper-kinetic and image-packed "The Medium is the Massage" -- his main contribution to pop culture of the late '60s -- and that the sources of each passage are noted only in an appendix. It would have been nice if sources were noted at the beginning or end of each linear text, and I hope this is addressed in future editions. Other than these minor editorial quibbles, this book is highly recommended.

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Customer Reviews

Understanding McLuhan is essential to understanding media
McLuhan was not the first to open up the field of media study with the focus on the media rather than content. But he was the first to see that ALL human artifacts create their own context of effects, and McLuhan remains unsurpassed in the breadth and depth of his understanding. No field of human endeavor goes unaffected by media environments, and this generous collection is well suited to the serious inquirer, whether new to McLuhan or revisiting him with the onset of the latest manifestations of the electronic age--the web and internet

McLuhan 101
Measuring the impact of Marshall McLuhan on media studies is akin to measuring the impact of media on man. Modern man's entire scope of understanding is impacted by and funneled through media forms, and the field of media study is almost entirely funneled through the groundbreaking work of Marshall McLuhan. He may not be the least appreciated genius of the 20th century, but he is at least among the most niche-appreciated; for a man whose theories have practical, everyday applications for just about every human on the planet, he is rarely discussed outside the circle of communication and media students, academics, and researchers.

That's where a compilation like this one can come in very handy. For the new McLuhan reader, this generous collection offers enlightening snippets from nearly all of his major works, as well as some informative profile pieces. It's a great introduction to McLuhan specifically, and to media studies in general, and should nicely pique the interest for further study.

THE Intro to McLuhan
I trust this is the one compiled by his son Eric.

Anyway, this book seems to read like McLuhan always wanted it: short, digestible bursts of prose.

The Playboy Interview is fantastic. I always generally enjoyed McLuhan in a dialog scenario more than his writings, though his writings definitely tend to have more moving moments of clarity and epiphany.