Product Description

Marshall McLuhan gained fame and stirred controversy in the 1960s with his proposal that television itself, not the messages it carried, was influencing the public. At the time he was idolized by some and vilified by others. In the first book to mine his extensive personal and public writings, this book is sure to become the standard reference on McLuhan. photo insert.

Product Details

• Amazon Sales Rank: #1855186 in Books
• Published on: 1998-09-17
• Original language: English
• Number of items: 1
• Binding: Paperback
• 480 pages

From Library Journal
In contrast to Phillip Machand's Marshall McLuhan: The Medium and the Messenger (LJ 3/15/89), this authorized life draws heavily on McLuhan's diaries and private papers as well as on interviews with family and friends. Early on, Gordon takes a traditional biographical approach, focusing on McLuhan's childhood, Cambridge years, marriage, and conversion to Catholicism; later he turns to view the man who coined the term global village and became a pop icon with the publication of The Medium Is the Message (LJ 6/1/67) through a detailed analysis of his work. Gordon provides a straightforward and lucid account of McLuhan's life and ideas, at times defending the media guru against detractors. All facts and explanations notwithstanding, McLuhan remains an enigma. For academic and larger public libraries.?William Gargan, Brooklyn Coll. Lib., CUNY
Copyright 1997 Reed Business Information, Inc.

From Kirkus Reviews
A thoughtful study of the life and ideas of the celebrated media philosopher. Time--unkind to so many visionaries--is proving Marshall McLuhan only more and more prescient. His theories, popularly summed up in his famous phrase ``The medium is the message,'' seem to describe our computerized age with eerie precision. He was able to recognize, for example, that the computer would rapidly become an extension of the central nervous system, allowing individuals to extend the range of their sense perceptions. While computer- friendly, his opinion of television, often misunderstood and rarely enunciated in its full disdain, verged on the alarmist: ``If you want to save one shred of Hebrao-Greco-Roman-Medieval-Renaissance-Enlightenment-Modern-West ern civilisation, you'd better get an ax and smash all the sets.'' Given where his ideas would take him, it is superficially incongruous that McLuhan began his professional career as an English professor. But language has fueled much late-20th-century philosophy, and as Canadian academic Gordon (McLuhan for Beginners, not reviewed, etc.) meticulously demonstrates, much of McLuhan's work was substantively informed by a concern with grammar (in the classical sense of the study of relationships within language). At a time when many intellectuals chose either communism or Catholicism--usually for reasons more similar than opposite-- McLuhan chose the Church, and Gordon again carefully illuminates the connections to McLuhan's work. His ideas were dense, complex often to the point of convolution, and thoroughly interwoven. Gordon is not only a user-friendly explicator, he also is a dogged intellectual detective, tracking McLuhan's ideas down to their earliest beginnings. In more conventional biographical terms, this account suffers from the happily married, academically regimented dullness of its subject's life, conjoined with Gordon's relative lack of interest in all non-idea-related details. But as an intellectual history, it's first-rate. (8 pages b&w photos, not seen) -- Copyright ©1997, Kirkus Associates, LP. All rights reserved.

Review
Gordon lays out McLuhan's thoughts on media rhetoric, on advertising, on the culture of print and on numerous other matters accurately and clearly. And that is not so easy a task. Even McLuhan's most cogent books are wayward and unkempt--loose, shaggy buffaloes. -- The New York Times Book Review, Mark Edmundson

Customer Reviews

I Was Tempted To Escape Into Sleep Far Too Often
I purchased this book because I was interested in learning as much as I could about the enigmatic Marshall McLuhan. Unfortunately, Mr. McLuhan has failed to find his ideal biographer in this work. Marshall McLuhan was the media intellectual from Canada who wrote, taught and spoke presciently of the effects of media on ourselves and our culture. Much of his work was rather heady stuff, and out of the reach of the dillettante. Even his most famous phrase, "the medium is the message" is poorly understood by many, including some who are thought to be blessed with large portions of gray matter. And the author of this biography W. Terrence Gordon can't seem to find the formula for delivering palatable explainations of McLuhan's catchphrases. The book unevenly shifts from the recounting of McLuhan's life, to the development of his groundbreaking research and novel ideas on everything from the ancient Trivium to electronic media, and he never settles into a comfortable pace. One can sense that McLuhan's life was unique, compelling and interesting, but it is rendered dry and antiseptic in this telling, and our author fares even more poorly in attempting to school us in the intellectual legacy of McLuhan, never properly defining terms in some instances, jumping way over our heads in others, and most maddening of all, sticking 80-some pages of notes at the end of the book which would have served us far better as foot-notes or inclusions in the main text. All this having been said, the subject was interesting enough and the materials included specific enough, where I was able to find many interesting paths for further exploration, which made slogging through this ponderous book, worth the effort at the end... But as I said, this fascinating man's life is deserving of a far more interesting and organized writer's efforts.

Great Book about a Great Thinker
I read this book ten years ago, cover to cover, and it stays with me.

McLuhan is undeservedly a forgotten thinker today despite his prescient ideas about technology and media. We neglect his classic "Understanding Media" at out peril, especially his account in it of the paralyzing numbness that follows the discovery of any technology and that precedes human understanding and mastery. This includes the numbness that keeps the human race from seeing or understanding itself in the mirror of mass TV and mastering the technology in ways that benefit the human race.

McCluhan never saw a PC but he would surely rejoice at the invention of the digital, interactive PC. His spirit lives on in another oddly forgotten yet prescient little book: George Gilder's "Life After Television: the Coming Transformation of Media and American Life." (1988)

Back to Terrence Gordon, who fully understands all this and offers a warm and nuanced picture of McLuhan's. Few things have made me respect the Catholoic faith as much as Gordon's account of the faith and daily devotion that McLuhan practiced throughout his life.

Fine intellectual biography
Mr. Gordon concentrates on Mcluhan's intellectual development and shows McL.'s work as a single work in progress built on a unique foundation. It is not as merely gossipy as Marchand's biography, and not for the reader unfamiliar with the world of ideas McL. dealt with. There is nothing of the pop celebrity here, but a serious presentation of the intellectual ground under all of McLuhan's work.