Product Description

An introductory text-reader, Gender, Race and Class in Media critically examines the mass media as economic and cultural institutions that shape our social identities, especially in regard to gender, race and class.

Through an analysis of such popular genres as soap operas, talk shows, rap music, sitcoms, rock videos, pornography, made-for-TV movies, advertising, and romance novels, students are invited to engage in critical mass media scholarship.

From a critical//cultural perspective, the comprehensive introduction delineates the major paradigms in media studies today. It outlines the text's integrated approach to media studies, which incorporates three distinct but related areas of investigation within media studies: political economy of production, textual analysis and audience response//resistance.

Chapter introductions to the selected readings, which are drawn from original essays and influential previously published articles, provide a framework for understanding and analyzing how gender, race and class are structural and experiential categories that inform the production, construction and consumption of media representations.

Product Details

• Amazon Sales Rank: #429735 in Books
• Published on: 1994-10-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 672 pages

Review
"The framework used for thinking about the mass media industry is excellent. And . . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples."

About the Author

Gail Dines is a professor of Sociology and American Studies at Wheelock College. She lectures on pornography at colleges and community groups throughout the United States, and she is the co-author of Pornography: the Production and Consumption of Inequality (1998).

Jean M. Humez is professor of Women's Studies at the University of Massachusetts/Boston. In addition to media studies courses, she teaches courses in U.S. women's social and cultural history, and in American Studies. She has published books and articles on Shaker women and on African-American women's autobiography, and is at work on a book on Harriet Tubman.

Customer Reviews

Media, stereotypes, white ideologies, marginalization.
An excellent reader explaining the media's role in perpetrating common stereotypes of historically marginalized people. Includes analysis of advertising, sexual representation, TV and music. An excellent textbook for cultural studies.

Excellent resourse for post-modern media theory.
As the media becomes one of the most dominant means by which we frame our social reality, it becomes crucial for each of us to understand how media can become a mean to someone's own end. An excellent treatment of hegemony and dominant/ prefered readings. This should be a required text in all communication/ social science programs. But it ain't bad readin' for anyone else who consumes media either, namely you!

best text reader ever for my communication major
broad and complete view point on the issues that face college critics in media fields. Most comprehensive text I have been required to buy with my major. Would highly recommend to other prof.s