Product Description

Marshall McLuhan pioneered the study of the media and is now making a comeback, despite the fact that he died in 1980. McLuhan was a professor of English who loved James Joyce, hated television, played himself in Woody Allen's Annie Hall, and fired off ideas like a machine gun. If he were alive today, he would want to continue infuriating a world moving into the 21st century with 19th century perceptions. This book is described as a "documentary comic book" that explains his ideas but doesn't take itself too seriously.

Product Details

• Amazon Sales Rank: #1247018 in Books
• Published on: 1997-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 152 pages

Customer Reviews

An excellent Intro to McLuhanism
Terrence Gordon, who also wrote a book on McLuhans thoughts and life, gives a cohesive and concise introduction to this genius' work. Although the idea of McLuhan for beginners might be a contradiction in itself, one needs to start somewhere, and I suggest this one to be a great start. Citing from all of McLuhans works and some more obscure titles, Gordon makes the impression that he is very knowledgable of McLuhan, as well as his theories, being able to make analogies and modern day references for anyone to understand. This book will also give you the appreciation and depth of McLuhans work without losing the message in its compactness of thought. Highly reccomended for those interested in McLuhans works.

Great intro to mcluhan
I found McLuhan difficult to follow. His ideas are spread on his thick books and sometimes it's hard to make sense of all of them at first. This book was a great intro to his work. It gives a good overview and reading the books afterwords becomes a fun pleasure.