Product Description

Think the media are biased? CONSERVATIVES HAVE BEEN crying foul for years, but now a veteran CBS reporter has come forward to expose how liberal bias pervades the mainstream media. Even if you've suspected your nightly news is slanted to the left, it's far worse than you think. Breaking ranks and naming names, Emmy Award-winning broadcast journalist Bernard Goldberg reveals a corporate news culture in which the close-mindedness is breathtaking, journalistic integrity has been pawned to liberal opinion, and "entertainment" trumps hard news every time. In his three decades at CBS, Goldberg repeatedly voiced his concerns to network executives about the often one-sided nature of the news coverage. But no one listened to his complaints-or if they did listen, they did nothing about the problem. Finally, Goldberg had no choice but to blow the whistle on his own industry, to break the code of silence that pervades the news business. Bias is the result. As the author reveals, "liberal bias" doesn't mean simply being hard on Republicans and easy on Democrats. Real media bias is the result of how those in the media see the world-and their bias directly affects how we all see the world.

In Bias you'll learn:
-How on issues ranging from homelessness to AIDS, reporters have simply regurgitated the propaganda of pressure groups they favor, to the detriment of honest reporting
-The Peter Jennings test for classifying politicians-and how all the networks do it
-The network color bar-why so many "victims" on network news stories are blond-haired, blue-eyed, and middle class
-How one high-level CBS News executive told Goldberg that of course the networks tilt left-but in the next breath said he'd deny that statement if Goldberg ever went public
-One of the biggest stories of our time-and why you probably didn't hear about it on the evening news
-How political correctness in network newsrooms puts "sensitivity" ahead of facts
-The real Dan Rather-a man who regards criticism of liberal bias as treason. If you ever suspected the network news was shortchanging the truth, Goldberg will not only prove you right, he'll give you a glimpse of just how it's done, and how fairness, balance, and integrity have disappeared from network television.

Product Details

• Amazon Sales Rank: #441989 in Books
• Published on: 2001-02-25
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 250 pages

From the Publisher
IN HIS NEARLY thirty years at CBS News, Emmy Award- winner Bernard Goldberg earned a reputation as one of the preeminent reporters in the television news business. When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: objective, disinterested reporting. Again and again he saw that they slanted the news to the left. For years Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued. Now, in Bias, he blows the whistle on the news business, showing exactly how the media slant their coverage while insisting that they're just reporting the facts.

About the Author
Bernard Goldberg is the winner of seven Emmy Awards, and was once rated by TV Guide as one of the ten most interesting people on television. Having served for nearly thirty years as a reporter and producer for CBS News, he now reports for the critically acclaimed HBO program Real Sports, hosted by Bryant Gumbel. He has written for the New York Times and the Wall Street Journal. Goldberg lives with his family in Miami.

Customer Reviews

No New News Here
The bias of many major news organizations has been debated for many years. For the most part, liberal or conservative, objective news reporting is illusory. Yet the PR machines of these same organizations feel that the general public is not capable of seeing right through them.

Goldberg's book, in my opinion, does a creditable job of further exposing the mechanics behind this bias. While there is no room to go into great detail, the book attacks ALL media bias; not just liberal (the recent Drudge Report articles seem to highlight just the liberal bias).

Goldberg makes a good argument for reexamining the whole corporate structure of the news business. One can certainly infer that the profits would still be there without the bias.

This reviewer has always liked the reporting of Mr. Goldberg, and this book certainly has brought out what I always suspected about him: that he tries to live up to the expectation of being objective. I would now be curious to see what happens to his career. According to reports, some of his colleagues were not pleased with this book.

I highly recommend this book as food for thought in the high-tech news world that we now live in. Our news organizations need to differentiate between news reporting and editorials.

Charles E. Brown

A Must Read for all
I just finished reading BIAS and I HIGHLY recommend it for people of all political persuasions. A couple things to note:

1. It's a very engaging read -- well written and entertaining on top of infomative.

2. It's much more SUBSTANTIAL than I expected. I thought it would just be an anti-liberal gossip session but it had a LOT of MEAT in it that I think would be interesting to any AMERICAN, not just a conservative one.

3. I've always sensed a liberal bias in the media, but thought that was just "spin" ...reporting the PART of the news that fit their agenda. I was sincerely shocked to learn of instances where they have FLAT OUT LIED to us.

Great Book!

Editorial Opinion or News
This is a decent short course for anyone who is interested in learning how the "news business" operates these days. This book has taken a slam for its "conservative bias", so if you are still in doubt about the author's objectivity, I would highly recommend David Halberstam's The Powers That Be. David Halberstam could never be accused of having a politically conservative viewpoint, but he certainly echoes some of the same concerns about "media slant" of the news. They agree on one vital fact, there should be a clear cut delineation between news and editorial opinion that business mangement and advertising revenues shouldn't cross.

Here's my editorial opinion - it's become increasingly difficult to separate fact from opinion in the so called "main stream" media. Goldberg and Halberstam give anyone who isn't interested in being spoon fed a reasonable standard to question what's being presented as news.